SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

News Feed Item

MobSoc Media Launches 35 Digital Properties for Brands to Surgically Target Consumers in the Mobile and Social World

MobSoc Media's Proprietary Social Rank® Crowdsourcing Technology Catapults Celeb Bistro to Be the Leading Celebrity News Site on Facebook; Closes $5 Million in Series A Round

SAN FRANCISCO, CA -- (Marketwired) -- 01/28/14 -- Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision. MobSoc Media creates digital properties that consumers can engage with wherever they are online -- via mobile, social media, and the web. MobSoc Media enables advertisers to reach their exact target audience in the mobile and social sphere at a more effective cost of audience acquisition, and allows consumers to satisfy their strong appetite for finding trending and engaging content that can also be easily shared.

Coupled with the company's launch announcement, MobSoc Media unveiled its leading entertainment digital property, Celeb Bistro, a celebrity news site. With more than 4 million fans on Facebook -- CelebBistro has already surpassed People Magazine's Facebook page by more than 1.0 million fans and is the largest celebrity news site on Facebook based on fan following today. Also announced, MobSoc Media successfully closed a $5 million in Series A funding in late 2013 with private investors. Advisors include entrepreneur/investor/author James Altucher and Founder and Managing Partner of the Social Internet Fund, Lou Kerner.

Unlike portal sites that serve multiple content categories to grow a general website audience, MobSoc Media delivers specific online destinations for each interest-based audience across four publishing verticals: Entertainment, Lifestyle, Technology, and Sports. This allows brand marketers to have surgical reach in their targeting, rather than paying for advertising to a generic multi-category portal site audience. Also, it helps brands to amplify existing branded content or produce advertorial content that generates much higher engagement with consumer audiences.

MobSoc Media's proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it's on Facebook, Twitter or beyond. As a result, MobSoc Media delivers some of the highest engagement rates in the industry, up to seven times the average. One of the early investors is James Altucher, an author, investor and entrepreneur. Altucher said that investing in MobSoc Media was a natural fit because he had already used the company's underlying technology to boost the fan following for his own page. "I became excited after seeing MobSoc Media's initial Celeb Bistro news page, where it had achieved the largest Facebook fan following with millions of more fans than the traditional celebrity news publishers like People and US Magazine." Advertising dollars have always followed eyeballs. Companies that have the ability to grow large social and mobile audiences, where consumers are spending the most time, will demand market attention.

"With the online click through rates of display advertising dropping to below 1%, many brand marketers are looking for more effective advertising methods to engage their audiences. This is driving a rapid increase in in-stream advertorial content and a trend towards more native advertising formats, better suited for mobile/social audiences," said L. Jasmine Kim, CEO of MobSoc Media. "For example, if you're a lifestyle brand looking to reach a specific audience around the hip hop genre, we can deliver an interest-based community dedicated to that specific segment. We help marketers amplify existing branded content or produce advertorials that generate much higher engagement with the relevant target audiences."

About MobSoc Media
Founded in late 2012, MobSoc Media is the only interest-based publishing network optimized for the mobile and social world. One of its premier digital properties, Celeb Bistro, has amassed 4.0 million Facebook fans*, a million more than that of its closest competitor, People. MobSoc Media's proprietary technology, Social Rank®, which leverages crowdsourcing, enables users to easily discover the most popular and trending content in areas they care about and engage with like-minded people, no matter where they are in the digital world. For brand marketers and advertisers, MobSoc Media offers precise targeting of relevant audiences in the mobile and social sphere where they can easily share and connect. As a result, MobSoc Media delivers some of the highest engagement rates in the industry -- up to 7 times higher than the category average. MobSoc Media's advisors include entrepreneur/investor/author James Altucher and Founder & Managing Partner of Social Internet Fund Lou Kerner. For more information, please visit mobsocmedia.com.

*As of January 2014

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact for MobSoc Media
Juliet Travis
Travis Communications
(p) 510-285-6087
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...