SYS-CON MEDIA Authors: Roger Strukhoff, Kevin Benedict, Gilad Parann-Nissany, Michael Bushong

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Media Advisory - Toque Tuesday: Buy a Toque (or Limited Edition Item!) and Help the Homeless!

TORONTO, Jan. 28, 2014 /CNW/ - Raising the Roof's annual Toque Tuesday, February 4th will raise funds and awareness in support of Canada's estimated 200,000 homeless.

WHAT:        Across Canada, thousands of volunteers will take to the streets, shopping malls and local transit hubs to sell $10 toques.  NEW this year is a limited edition, faux fur toque for $25 and socks for $10 both available at while supplies last! 80% of net proceeds support local community agency partners. The remainder benefits Raising the Roof's work on long-term solutions to homelessness across Canada.
WHO:        Thousands of volunteers from community agencies, universities and high schools, faith communities, and businesses.
WHEN:         Toque Tuesday, February 4.  Times vary by community.
WHERE:        A national event listing will be posted at  on Friday, January 31st. Toques can be purchased at

SOURCE Raising the Roof

Image with caption: "Raising the Roof Long-term Solutions for Canada's Homeless (CNW Group/Raising the Roof)". Image available at:

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