SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

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Adding Fiber To Your Diet Just Got Sweeter With New Fiber One™ Fruit Flavored Snacks

Hungry Girl says 3 grams of fiber in new #SweetTreat ROCKS!

MINNEAPOLIS, Jan. 28, 2014 /PRNewswire/ -- Fiber One is introducing a delicious new #SweetTreat, a fruit flavored snack with the added benefit of fiber. Fiber One™ Fruit Flavored Snacks Assorted Fruit and Fiber One™ Fruit Flavored Snacks Mixed Berry hit the spot when you want a guilt-free treat.

To view the multimedia assets associated with this release, please click:  http://www.multivu.com/mnr/65079-general-mills-fiber-one-fruit-flavored-snacks-sweet-treat 

Fiber just got some tasty fruit flavor! #SweetTreat

"I love the new Fiber One Fruit Flavored Snacks," said Lisa Lillien, founder of Hungry-Girl.com. "They're sweet, fruity and chewy, plus the added benefit of 3 grams of fiber ROCKS."

With three grams of fiber, 100 percent daily value of Vitamin C and 70 calories, you can feel good about giving in to your own sweet tooth or to your kids' plea for a treat. Nine out of 10 Americans, including children, aren't getting the recommended amount of fiber.

"Chances are you could use more fiber in your diet and if you're not eating enough fiber, your family probably isn't either," said Julia Suarez, associate marketing manager, Fiber One Fruit Flavored Snacks. "New Fiber One Fruit Flavored Snacks are a sweet treat the entire family will love – you can feel good about saying "yes" to your kids with a better-for-you, on-the-go snack!"

Fiber One Fruit Flavored Snacks will be available in February in major grocery stores nationwide. Ten pouch boxes have a suggested retail price of $2.99. Visit FiberOne.com for more information on Fiber One Fruit Flavored Snacks and other Fiber One products.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

Say Yes to Fiber One Fruit Flavored Snacks - Mixed Berry. A better-for-you, on-the-go snack!

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/65079-general-mills-fiber-one-fruit-flavored-snacks-sweet-treat

SOURCE General Mills

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