SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Glenn Rossman, Pat Romanski, Cynthia Dunlop

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Perficient Helps Enterprises Drive Engagement Through Comprehensive Social, Portal and Digital Experience Solutions

As customers continually demand consistent and positive experiences across all channels and in all interactions, enterprises are challenged with creating more engaging social and collaborative portal and web solutions. As a result, Perficient, Inc., a leading information technology consulting firm serving Global 2000 and other large enterprise customers throughout North America, is seeing an increased demand from its clients for overall digital experience systems that include portal, social and web content management solutions.

“We are in the age of the consumer. To remain top of mind of their customers, companies today must evolve their websites and portals,” said John Jenkins, vice president of Perficient’s IBM business unit. “Gone are the days of static pages. To win today, organizations need to deploy digital experience systems – comprehensive, customer-centric solutions that deliver highly-personalized, social and collaborative content across multiple channels.”

As an IBM Premier Business partner, Perficient partners with organizations to deliver exceptional digital experiences utilizing IBM’s WebSphere Portal, IBM WCM and IBM Connections solutions. Perficient helps define and create next-generation mobile and social sites for clients across multiple industries including healthcare, financial services, CPG and retail.

“Successfully implementing a truly collaborative digital experience system is a complex undertaking for organizations across all industries,” said Michael Porter, principal of Perficient’s portal, web content and social solutions practice. “This is especially critical for the healthcare industry as the patient portal may be the most complicated portal one can build due to government regulations, physician requirements and patient needs. Fortunately, the IBM toolset gives us the agility to get around the complications and create great experiences for customers.”

Digital Experiences Critical to Healthcare Industry Success

The healthcare industry continues to undergo dramatic change due to regulatory reform including Meaningful Use Stage 2, which stipulates requirements and feedback on what a patient portal should be. This has led to a challenging dynamic between patients, providers and payers. An exceptional digital experience is one way to help each stakeholder get through the regulatory transition.

When it comes to implementing exceptional digital experiences for patient and member portals, Perficient has developed best practices that include the core functions each healthcare organization must implement to succeed – compliance, integration, personalization, mobile access and physician location information.

Porter and Mark Polly, Perficient director for portals, content and social, will delve into these five best practices that every healthcare portal must deliver in the session, “Healthcare Portals: 5 Core Items for an Exceptional Digital Experience,” at the IBM Connect 2014 conference. IBM Connect is the premier social, collaboration and community event worldwide, and is being held Jan. 26 – 30 in Orlando, Fla.

“The government has mandated providers have their patient portals up in 2014, and there is a lot of disparity in the industry as to who is deploying patient portals well, if at all,” continued Porter. “When it comes to patient portals most providers are applying quick fixes without thinking through an overall strategy, and they are going to hurt when it comes time to start measuring whether or not their patients visit these portals. Fortunately, there are some organizations that are getting it right and can serve as examples of the power exceptional digital experience systems can have in engaging patients and customers. We’ll highlight some of these top performers during IBM Connect.”

During IBM Connect, Perficient expert and 2014 IBM Connect Champion Glenn Kline presented the session, “Consumer Engagement and Exceptional Digital Experiences.” In this session, Kline discussed how to leverage IBM technologies to create innovative, engaging digital experience systems across multiple channels and how to continue to engage consumers using the portal platform with content management, analytics, personalization and social interaction. In doing so, companies can deliver multichannel exceptional customer experiences with measurable ROI.

Connect with Perficient at Connect 2014

Perficient experts will be on hand at Connect 2014 in exhibitor booth #122 to discuss how the company helps clients deliver exceptional digital experience systems for employees, partners and customers that achieve a desirable mix of brand, functionality, usability and technology innovation. As a three-time IBM Distinguished Partner Award winner, Perficient helps its clients define, create and implement portal and collaboration solutions, driving productivity, engagement and lasting business results.

This year during the IBM Business Partner Summit at Connect, IBM recognized Perficient’s expertise in helping customers create and deliver exceptional customer experiences that are engaging and interactive by honoring Perficient with the Exceptional Customer Experience Award. This award highlights Perficient’s commitment to investing in digital experience solutions for clients and the year-over-year growth the company has experienced as a result.

For updates throughout the event, follow Perficient experts online at www.perficient.com/connect, by viewing Perficient’s IBM Technologies blogPerficient’s Portals blog and on Twitter @Perficient_IBM and @PRFT_Portals.

About Perficient

Perficient is a leading information technology consulting firm serving Global 2000® and enterprise customers throughout North America. Perficient’s professionals serve clients from a network of offices across North America and three offshore locations, in Eastern Europe, India, and China. Perficient helps clients use Internet-based technologies to improve productivity and competitiveness, strengthen relationships with customers, suppliers and partners, and reduce information technology costs. Perficient, traded on the Nasdaq Global Select Market, is a member of the Russell 2000® index and the S&P SmallCap 600 index. Perficient is an award-winning “Premier Level” IBM business partner, a Microsoft National Systems Integrator and Gold Certified Partner, an Oracle Platinum Partner, a Gold Salesforce.com Cloud Alliance Partner, a TeamTIBCO partner, and an EMC Select Services Team Partner. For more information, please visit www.perficient.com.

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