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SodaStream and Welch's Announce a Partnership to Bring Together Homemade Bubbles and Welch's Juice Drinks

CONCORD, Mass. and AIRPORT CITY, Israel, Jan. 29, 2014 /PRNewswire/ -- SodaStream International, Ltd. (NASDAQ:SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Welch's, a family-farmer owned company and the leading marketer of Concord and Niagara grape-based products, to launch a line of sparkling drink concentrates co-developed exclusively for the SodaStream home beverage carbonation system.

(Logo: http://photos.prnewswire.com/prnh/20121107/NY07412LOGO)
(Logo: http://photos.prnewswire.com/prnh/20140129/NY54926LOGO)

"We are very excited that this partnership with SodaStream will allow people at home to add the sparkle of carbonation to the great taste of Welch's." said Brad Irwin, President and CEO of Welch's. "This is a great opportunity to bring the goodness of Welch's to more consumers in a fun and innovative way."  

"This is a terrific marriage of the iconic Welch's brand and our revolutionary system that empowers consumers to enjoy a delicious range of fruit flavored carbonated drinks made at home," stated Daniel Birnbaum, CEO of SodaStream.  "This relationship further expands our strategy to bring the best food and beverage names into the fast-growing SodaStream family, where consumers are turning to make smarter choices about the bubbly beverages they drink."

The products are expected to be available during the second half of 2014 in the United States.  The terms of the agreement were not disclosed.

About Welch Foods Inc.
Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative. Welch's is owned by more than 1,000 family farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grapes used in Welch's juices and other grape-based products. Welch's is committed to research and development that will meet the growing demand for products that address consumers' health and nutrition needs. Welch's products are sold throughout the United States and in approximately 40 countries around the globe. Welch's is an Equal Opportunity Employer – Minorities/Female/Disabled/Veterans.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including 17,000 retail stores in the United States.  For more information, visit http://www.sodastream.com.  SodaStream's IR app features SEC documents, press releases, videos and more.  

Please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

Forward Looking Statements
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability to operate; risks associated with our being a multinational corporation, including fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Welch's Contact:
Glenn Hendrick
Group Manager, Business Development-Licensing
Phone 978.371.3708
[email protected]

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
[email protected]

SOURCE SodaStream International, Ltd.

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