SYS-CON MEDIA Authors: Liz McMillan, Plutora Blog, Trevor Parsons, Elizabeth White, Pat Romanski

News Feed Item

SupersonicAds Announces Three Key Leadership Hires In North America

Adds to leadership ranks to accommodate rapid growth and demand for mobile monetization solutions

SAN FRANCISCO, Jan. 29, 2014 /PRNewswire/ -- SupersonicAds— one of the world's leading web and mobile app monetization platforms—today announced an expansion of its North American leadership team with the creation of three new positions based at the company's headquarters.

Leveraging the rapid growth of the app economy and the adoption of advertisers and publishers alike, to monetize their mobile content, the company has invested in new expertise to grow relationships, sales and brand presence in North America.

The appointments represent the first move in an aggressive go-to-market strategy for SupersonicAds in the region. Co-Founder and CEO, Gil Shoham relocated to San Francisco from London in late 2012 to lead the expansion. SupersonicAds has been a leading player in mobile monetization in EMEA since 2009.

Full list of appointments:

  • Dock Kim has joined the company as VP Advertiser Sales, where he will lead North American Advertiser Sales efforts for SupersonicAds' extensive advertiser solutions product. Prior to joining SupersonicAds, Kim was VP Sales at LeadBolt, a mobile app discovery, advertising and monetization platform. Prior to that, Kim served as both the Director of Advertiser and Publisher Sales at Adknowledge. Kim has also held senior positions at MediaTrust, Oberon Media and Nielsen Business Media.
  • Harish Thimmappa has been appointed VP Mobile User Acquisition and will lead strategic efforts for SupersonicAds' mobile user acquisition product line. Prior to joining SupersonicAds, Thimmappa was VP Sales at Playnomics, a predictive marketing and targeting platform. Prior to that, Thimmappa was Director, App Advertising Sales for InMobi, where he led performance advertising sales. Thimmappa began his career at IBM as a consultant in the strategy and change division.
  • Rob Banning has been named Head of Global Marketing and Communications and will lead strategic marketing initiatives, including the development of brand positioning, sales marketing, product marketing, events and communications. Prior to joining SupersonicAds, Banning was Director of Ad Sales Marketing at Scripps Networks Interactive. Prior to joining Scripps, he led corporate marketing efforts for Videology, one of the world's largest video advertising platforms, where he was instrumental in developing and overseeing the company's marketing strategy, including its global brand and creative services, sales and event marketing efforts.  Prior to joining Videology, Banning was Marketing Director for Innovid, an interactive video advertising solution and WPP's 24/7 Real Media.  He has also held marketing positions at Martha Stewart Living Omnimedia, Sucherman Consulting Group, and NBC.

"The App economy is white-hot and we are bullish that the advertising spend on mobile and specifically within mobile apps will continue to rise through 2014 and beyond," said Gil Shoham, SupersonicAds CEO and Co-Founder. "The addition of these three top-tier executives will help to speed our growth in the mobile developer segment as well as in the advertiser and brand direct sectors of the advertising business."

According to research firm Gartner, global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013 with the market expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

About SupersonicAds

SupersonicAds (www.SupersonicAds.com) is a global leader in ad-based monetization for social entertainment applications on web and mobile. SupersonicAds' End-to-End platform provides solutions for all players in the ecosystem. Agencies and brands can target and engage key audiences across the most popular facebook and mobile applications. App developers, can monetize all segments of their userbase with a turnkey solution that provides a full stack of customizable ad formats including video, rewards-based offers and native display. Last year the company launched Ultra, a Supply-Side-Platform for App developers to manage 3rd party networks, direct sold and cross promotion ads through one comprehensive interface and a single SDK.

SupersonicAds, is a privately-held, venture-backed company, whose investors include Greylock Partners and private individual investors. SupersonicAds is headquartered in Silicon Valley, CA, with key offices in New York, Los Angeles, London and Tel Aviv.

For more information, contact Rob Banning, [email protected] or 650.204.4047.

SOURCE SupersonicAds

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...