|By Business Wire||
|January 29, 2014 09:06 AM EST||
LeadBolt, a global app discovery and monetization platform for mobile app developers and advertisers, today officially announced a new generation in immersive mobile advertising with the launch of its exclusive Floating Ad technology, creating an increased level of end user engagement through a game-like experience, superior targeting for advertisers and a proven monetization strategy for developers.
Floating Ads entice users by overlaying a mobile app with highly interactive, branded “visual bubbles” containing branded messaging that float over the screen. Users are encouraged to pop the bubbles to reveal an ad message or URL, much like a game.
Supported in HTML, Android, and iOS, developers can integrate these ad formats upon App Entry, and during the App Engagement stage. LeadBolt clients such as King.com and App9 are among top gaming advertisers currently using LeadBolt’s new floating ad format to attract high-value users to their game apps.
LeadBolt’s targeting technology allows advertising to be served up in a way that is relevant to the user. Their proprietary ad-serving algorithm delivers the right ad format, at precisely the right time to reach mobile users at peak engagement states during their app usage.
“Recent floating ad campaigns across LeadBolt’s network are already outperforming even the already high-performance interstitial units by an average of 30%,” says Dale Carr, CEO, LeadBolt. “This is a good indication that carefully placed interactive advertising works harder to engage and convert audiences which is what the brands are looking for and why they work with LeadBolt - we deliver the ads consumers want and ROI brands are looking for.”
“The new floating ads are one of the best forms of mobile advertising being used because they are a good combination of non-intrusive advertisement and have interesting content, which provides a good click–thru rate without losing a positive consumer experience,” states App9’s, CEO and Founder, Goran Smiljanic.
LeadBolt’s Floating Ads arrive at a time when many app developers are seeking new, more innovative ways of monetizing their apps, specifically Android developers, after the sunset of popular ‘push notifications’.
“It's undeniable that many Android developers were tremendously affected by the recent changes on Google Play policy. Some struggled at first to replace revenue after the loss of push notifications,” explains Dale Carr, CEO and founder of LeadBolt. “Our goal was to show that innovation is still alive and strong in the mobile ad space and that good returns can still be obtained through ad supported revenue models. Early campaigns show that Floating Ads are having an immediate positive impact on the financial health of our customers and their apps.”
LeadBolt is ranked as one of the most-used mobile advertising solutions by app developers on the Android system Worldwide and serves more than five billion ads a month in over 150 countries across 65,000 apps. More information on the Floating Ad technology can be found at http://www.leadbolt.com/developers_units.php.
LeadBolt is an industry leading app discovery and monetization platform for developers and advertisers. LeadBolt allows mobile app developers to easily power app discovery, acquire quality users and increase profitability with a single unified SDK. In addition, it allows advertisers the ability to leverage the widest variety of advanced mobile ad units under one roof creating a high level of discovery, engagement, conversion and return. LeadBolt is privately held and headquartered in Sydney, Australia and Los Angeles, CA. For more information, visit www.leadbolt.com.