SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Modell’s CEO Mitchell Modell Welcomes Super Bowl XLVIII Fans to Flagship Times Square Store via the Tensator Virtual Assistant

Tensator, the world leader in queue management and customer journey solutions, today announced that Modell’s CEO Mitchell Modell is welcoming Super Bowl XLVIII fans to its Time Square flagship store via Tensator’s Virtual Assistant interactive next-generation digital signage. Tensator’s cutting-edge technology projects an image and creates the illusion of a real person – bringing messages to life and engaging customers with consistent and clear communications. With its interactive push button panel, store guests are able to access the information they need in 10 different languages.

Modell’s Sporting Goods invested in the Tensator Virtual Assistant as a unique means of personalizing its brand by having their CEO personally welcome shoppers to the store as it celebrates its 125th year in business as America's oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear.

The “Virtual Mitchell Modell” provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs customers about the store’s loyalty program, how to sign up and even gives directions on where to find certain items. He invites shoppers to provide their email addresses upon checkout to let them know they’ll get up-to-date information on sales and be invited to special events including celebrity appearances.

In the course of over seven different scripts, customers are thanked often, asked to email Mitchell directly to share their in-store experience, and reminded of Modell’s tagline “You Gotta Go to Mo’s!” Via Tensator’s Virtual Assistant interactive panel, customers can elect to hear the information they need in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

“The Tensator Virtual Assistant takes digital signage to a whole new, personalized level,” said Lynn LaRocca, Senior Vice President, Marketing at Modell's Sporting Goods. “Our Time Square store is regularly really busy – and with the added Super Bowl traffic, we needed a real attention grabber. It’s fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand.”

“We are pleased to partner with the team at Modell’s and are happy that they have turned to Tensator to improve their customer in store experience. Having the “Virtual Mitchell Modell” welcome, thank, inform and engage international shoppers will provide a positive in store experience for the Modell’s guest,” said Bill Vetter, SVP and GM, Tensator, Inc. “Through our wide-ranging retail solutions, our aim is to further support Modell’s business objectives by helping drive customer efficiencies, in store messaging and in turn, drive additional sales and guest satisfaction levels. We look forward to a long and mutually beneficial relationship with our friends at Modell’s.”

About Tensator

Tensator is a recognized leader in the management of the customer journey. The company offers a large range of digital media platforms, electronic and virtual queue management, display and signage products, crowd and access control solutions, in-queue merchandising, self-service systems, and the Tensabarrier, one of the most respected barrier in the world. Tensator empowers blue chip retailers, international airport terminals, transport providers, financial institutions, major exhibition, leisure and entertainment venues, construction sites, restaurants and hotels to speed customer flow through the queue, improving operational efficiency and customer satisfaction. Tensator helps eliminate lost revenues through walk-aways and drives high value impulse sales with its range of queue management solutions. Visit www.tensator.com for more information, and follow us on Twitter, LinkedIn and YouTube.

Modell’s Sporting Goods

Modell's Sporting Goods is America's oldest, family‐owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear, committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Founded in 1889 by Morris A. Modell, the first Modell's store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell family have developed the family business into a chain of over 155 stores throughout the Northeast and online at www.modells.com. Modell's Sporting Goods represents a tradition of shopping with one of the most trusted names in the business. http://www.modells.com

All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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