Click here to close now.

SYS-CON MEDIA Authors: Leon Fayer, Ruxit Blog, Carmen Gonzalez, Kevin Jackson, Peter Silva

News Feed Item

Modell’s CEO Mitchell Modell Welcomes Super Bowl XLVIII Fans to Flagship Times Square Store via the Tensator Virtual Assistant

Tensator, the world leader in queue management and customer journey solutions, today announced that Modell’s CEO Mitchell Modell is welcoming Super Bowl XLVIII fans to its Time Square flagship store via Tensator’s Virtual Assistant interactive next-generation digital signage. Tensator’s cutting-edge technology projects an image and creates the illusion of a real person – bringing messages to life and engaging customers with consistent and clear communications. With its interactive push button panel, store guests are able to access the information they need in 10 different languages.

Modell’s Sporting Goods invested in the Tensator Virtual Assistant as a unique means of personalizing its brand by having their CEO personally welcome shoppers to the store as it celebrates its 125th year in business as America's oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear.

The “Virtual Mitchell Modell” provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs customers about the store’s loyalty program, how to sign up and even gives directions on where to find certain items. He invites shoppers to provide their email addresses upon checkout to let them know they’ll get up-to-date information on sales and be invited to special events including celebrity appearances.

In the course of over seven different scripts, customers are thanked often, asked to email Mitchell directly to share their in-store experience, and reminded of Modell’s tagline “You Gotta Go to Mo’s!” Via Tensator’s Virtual Assistant interactive panel, customers can elect to hear the information they need in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

“The Tensator Virtual Assistant takes digital signage to a whole new, personalized level,” said Lynn LaRocca, Senior Vice President, Marketing at Modell's Sporting Goods. “Our Time Square store is regularly really busy – and with the added Super Bowl traffic, we needed a real attention grabber. It’s fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand.”

“We are pleased to partner with the team at Modell’s and are happy that they have turned to Tensator to improve their customer in store experience. Having the “Virtual Mitchell Modell” welcome, thank, inform and engage international shoppers will provide a positive in store experience for the Modell’s guest,” said Bill Vetter, SVP and GM, Tensator, Inc. “Through our wide-ranging retail solutions, our aim is to further support Modell’s business objectives by helping drive customer efficiencies, in store messaging and in turn, drive additional sales and guest satisfaction levels. We look forward to a long and mutually beneficial relationship with our friends at Modell’s.”

About Tensator

Tensator is a recognized leader in the management of the customer journey. The company offers a large range of digital media platforms, electronic and virtual queue management, display and signage products, crowd and access control solutions, in-queue merchandising, self-service systems, and the Tensabarrier, one of the most respected barrier in the world. Tensator empowers blue chip retailers, international airport terminals, transport providers, financial institutions, major exhibition, leisure and entertainment venues, construction sites, restaurants and hotels to speed customer flow through the queue, improving operational efficiency and customer satisfaction. Tensator helps eliminate lost revenues through walk-aways and drives high value impulse sales with its range of queue management solutions. Visit www.tensator.com for more information, and follow us on Twitter, LinkedIn and YouTube.

Modell’s Sporting Goods

Modell's Sporting Goods is America's oldest, family‐owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear, committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Founded in 1889 by Morris A. Modell, the first Modell's store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of the Modell family have developed the family business into a chain of over 155 stores throughout the Northeast and online at www.modells.com. Modell's Sporting Goods represents a tradition of shopping with one of the most trusted names in the business. http://www.modells.com

All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...