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The Chinese Men's Toiletries Market: What Consumers Use and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Chinese Men's Toiletries Market: What Consumers Use and Why?

Product Synopsis

This report provides the results for the Men's Toiletries market in China from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized sector. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Men's Toiletries market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Men's Toiletries market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. While Men's Disposable Razors and Blades may be deemed essential items, Pre-shave Cosmetics, Post-shave Cosmetics, and Aftershaves and Colognes may not, and therefore consumption patterns have been affected. However, as economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Aftershaves and Colognes, Men's Disposable Razors and Blades, Post-shave Cosmetics, and Pre-shave Cosmetics.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level in organized sector, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Consumer frequency analysis reveals that only 41% of Older Consumers use Aftershaves and Colognes. This indicates weak marketing efforts on the part of manufacturers and a reduced awareness of Aftershaves and Cologne products among this demographic.

The most frequent consumption of Post-shave Cosmetics is by Older Young Adults, with Early Young Adults and Pre-Mid-Lifers also recording significant consumption levels. This indicates that Post-shave Cosmetics currently appeal the most to younger consumers and suppliers may struggle to sell their products to consumers in older age groups.

Consumption of Pre-shave Cosmetics is more common among Older Young Adults and Pre-Mid-Lifers, with approximately four-fifths of users consuming these products. Medium frequency consumption is the most common, indicating that suppliers should consider strategies to ensure that their products are used every time a consumer shaves, rather than just occasionally.

Key Highlights

Men's Disposable Razors and Blades have the highest private label penetration in the Men's Toiletries market in China, with approximately 16% of consumers using private label products. However, private label penetration in other Men's Toiletries categories is considerably low, just 10% in Aftershaves & Colognes.

Men's Disposable Razors and Blades are the largest product category by value with 57% penetration in the market, followed by Pre-shave Cosmetics. Post-Shave Cosmetics – Men's was the smallest market by value, accounting for only approximately 1.5%.

The Changing age structures trend affects the most consumers in the Chinese Men's Toiletries market. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Men's Toiletries Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Aftershaves and Colognes
3.2.2 Men's Disposable Razors and Blades
3.2.3 Post-Shave Cosmetics - Men's
3.2.4 Pre-shave Cosmetics
3.3 Behavioral Trends and Market Value
3.3.1 Aftershaves and Colognes
3.3.2 Men's Disposable Razors and Blades
3.3.3 Post-Shave Cosmetics - Men's
3.3.4 Pre-shave Cosmetics
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Aftershaves and Colognes
4.1.2 Men's Disposable Razors and Blades
4.1.3 Post-Shave Cosmetics - Men's
4.1.4 Pre-shave Cosmetics
4.2 Consumer Profiles by Product Category
4.2.1 Aftershaves and Colognes
4.2.2 Men's Disposable Razors and Blades
4.2.3 Post-Shave Cosmetics - Men's
4.2.4 Pre-shave Cosmetics
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Men's Toiletries Brand Choice and Private Label Consumer Penetration
5.2.1 Aftershaves and Colognes
5.2.2 Men's Disposable Razors and Blades
5.2.3 Post-Shave Cosmetics - Men's
5.2.4 Pre-shave Cosmetics
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Men's Toiletries
6.1.2 Aftershaves and Colognes
6.1.3 Men's Disposable Razors and Blades
6.1.4 Post-Shave Cosmetics - Men's
6.1.5 Pre-shave Cosmetics
7 Consumption Impact: Market Valuation
7.1 Men's Toiletries Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Men's Toiletries Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Men's Toiletries Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail by Category
8.1.1 Retail Share by Volume - Aftershaves and Colognes
8.1.2 Retail Share by Volume of Organized Retail - Men's Disposable Razors and Blades
8.1.3 Retail Share by Volume of Organized Retail - Post-Shave Cosmetics - Men's
8.1.4 Retail Share by Volume of Organized Retail - Pre-shave Cosmetics
8.2 Profiles of End-Consumers of Men's Toiletries, by Retailer Used
8.2.1 Carrefour China
8.2.2 Dashang Group
8.2.3 Metro Cash and Carry
8.2.4 New Cooperation Joint-stock trade chain CO., Ltd.
8.2.5 Tesco China
8.2.6 Trust Mart
8.2.7 Wal-Mart Super center, China
8.2.8 Wuhan Zhongbai Group Co., Ltd.
8.2.9 Wumart Stores. Group
8.2.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Men's Toiletries Market
Table 2: Foreign Exchange Rate - CNY vs. USD
Table 3: China Survey Respondent profile (weighted), 2012
Table 4: China Men's Toiletries Value Share (%), by Age Groups, 2012
Table 5: China Men's Toiletries Value Share (%), by Gender, 2012
Table 6: China Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: China Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2012
Table 8: China Men's Toiletries Value Share (%) by Wealth Groups, 2012
Table 9: China Men's Toiletries Value Share (%) by Busy Lives Groups, 2012
Table 10: China Aftershaves and Colognes Consumer Group Share (% market value), 2012
Table 11: China Men's Disposable Razors and Blades Consumer Group Share (% market value), 2012
Table 12: China Post-Shave Cosmetics - Men's Consumer Group Share (% market value), 2012
Table 13: China Pre-shave Cosmetics Consumer Group Share (% market value), 2012
Table 14: China Total Aftershaves and Colognes Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: China Total Men's Disposable Razors and Blades Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: China Total Post-Shave Cosmetics - Men's Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: China Total Pre-shave Cosmetics Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: China Aftershaves and Colognes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: China Aftershaves and Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: China Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: China Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: China Aftershaves and Colognes Consumer Profiles (% consumers by sub-group), 2012
Table 27: China Men's Disposable Razors and Blades Consumer Profiles (% consumers by sub-group), 2012
Table 28: China Post-Shave Cosmetics - Men's Consumer Profiles (% consumers by sub-group), 2012
Table 29: China Pre-shave Cosmetics Consumer Profiles (% consumers by sub-group), 2012
Table 30: China Men's Toiletries Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 31: China Aftershaves and Colognes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: China Men's Disposable Razors and Blades Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: China Post-Shave Cosmetics - Men's Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: China Pre-shave Cosmetics Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 35: China, Overall Men's Toiletries: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: China, Aftershaves and Colognes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: China, Men's Disposable Razors and Blades: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: China, Post-Shave Cosmetics - Men's: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: China, Pre-shave Cosmetics: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 40: China Men's Toiletries Market Value (Yuan Renminbi million), by Category, 2012
Table 41: China Men's Toiletries Market Value (US$ million), by Category, 2012
Table 42: China Men's Toiletries Market Volume by Category, 2012
Table 43: China Men's Toiletries Market Share (US$ million), by Category, 2012
Table 44: China Men's Toiletries Expenditure Per Capita (Yuan Renminbi), by Category, 2012
Table 45: China Men's Toiletries Expenditure Per Capita (US$), by Category, 2012
Table 46: China Men's Toiletries Expenditure Per Household (Yuan Renminbi), by Category
Table 47: China Men's Toiletries Expenditure Per Household (US$), by Category
Table 48: China Men's Toiletries Market Volume (Ltrs m or Units m) by Category, 2012
Table 49: China Men's Toiletries Consumption Per Capita by Category, 2012
Table 50: China Men's Toiletries Consumption Per Household by Category, 2012
Table 51: China Aftershaves and Colognes Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 52: China Men's Disposable Razors and Blades Survey-tracked Retailer Shares by Volume (Units m), of Organized Retail 2012
Table 53: China Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 54: China Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Table 55: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2012
Table 56: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2012
Table 57: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Metro Cash and Carry (% by Subgroup, as tracked by the Survey), 2012
Table 58: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2012
Table 59: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2012
Table 60: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2012
Table 61: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2012
Table 62: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2012
Table 63: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2012
Table 64: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: China Men's Toiletries Value Share (%), by Age Groups, 2012
Figure 3: China Men's Toiletries Value Share (%), by Gender, 2012
Figure 4: China Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: China Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: China Men's Toiletries Value Share (%) by Wealth Groups, 2012
Figure 7: China Men's Toiletries Value Share (%) by Busy Lives Groups, 2012
Figure 8: China Aftershaves and Colognes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: China Aftershaves and Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: China Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: China Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: China Men's Toiletries Market Value (US$ million), by Category, 2012
Figure 17: China Men's Toiletries Expenditure Per Capita (US$), by Category, 2012
Figure 18: China Men's Toiletries Expenditure Per Household (US$), by Category
Figure 19: China Aftershaves and Colognes Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Figure 20: China Men's Disposable Razors and Blades Survey-tracked Retailer Shares by Volume (Units m), of Organized Retail 2012
Figure 21: China Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012
Figure 22: China Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume (Ltrs m), of Organized Retail 2012

Companies Mentioned

Carrefour China, Dashang Group, Metro Cash and Carry, New Cooperation Joint-stock trade chain CO., Ltd., Tesco China ,Trust Mart ,Walmart Super center, China.

Read the full report:
The Chinese Men's Toiletries Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/chinese_men_s_toiletries_market_consumers_use_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Male_Grooming_Products

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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