SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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The UK Men's Toiletries Market: What Consumers Use and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Men's Toiletries Market: What Consumers Use and Why?

Product Synopsis

This report provides the results for the Men's Toiletries market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Men's Toiletries market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Men's Toiletries market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. While Men's Disposable Razors and Blades may be deemed essential items, Pre-shave Cosmetics, Post-shave Cosmetics, and Aftershaves and Colognes may not, and therefore consumption patterns have been affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Aftershaves and Colognes, Men's Disposable Razors and Blades, Post-shave Cosmetics, and Pre-shave Cosmetics.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

There are very few Heavy consumers of Pre-shave Cosmetics among Early Young Adults, with Medium frequency consumption being the most common. This is in contrast with older age groups, where Heavy consumption is prevalent. Suppliers should consider addressing this potential target market.

Consumption of Post-shave Cosmetics is mostly Heavy or Medium, indicating that the products tend to play a habitual role in UK consumers' grooming routines.

The proportion of Heavy users of Pre-shave Cosmetics remains similar between Older Young Adults and Older Consumers, indicating that shaving habits developed when young tend to continue into old age.

Key Highlights

Consumer survey results reveal that the Men's Toiletries market is highly influenced by consumers' need for New Gender Behaviors, Better Value for Money, and Changing Life stages products.

The Men's Disposable Blades and Razors category is the most valuable market in the UK. Aftershaves and Colognes is the next largest market, followed by Post-Shave and Pre-Shave Cosmetics.

Consumer Survey results reveal that Supermarkets such as Tesco, Asda, Sainsbury's, and Morrisons account for over 57% of Men's Toiletries sales in the UK.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Men's Toiletries Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Aftershaves and Colognes
3.2.2 Men's Disposable Razors and Blades
3.2.3 Post-Shave Cosmetics - Men's
3.2.4 Pre-shave Cosmetics
3.3 Behavioral Trends and Market Value
3.3.1 Aftershaves and Colognes
3.3.2 Men's Disposable Razors and Blades
3.3.3 Post-Shave Cosmetics - Men's
3.3.4 Pre-shave Cosmetics
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Aftershaves and Colognes
4.1.2 Men's Disposable Razors and Blades
4.1.3 Post-Shave Cosmetics - Men's
4.1.4 Pre-shave Cosmetics
4.2 Consumer Profiles by Product Category
4.2.1 Aftershaves and Colognes
4.2.2 Men's Disposable Razors and Blades
4.2.3 Post-Shave Cosmetics - Men's
4.2.4 Pre-shave Cosmetics
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Men's Toiletries Brand Choice and Private Label Consumer Penetration
5.2.1 Aftershaves and Colognes
5.2.2 Men's Disposable Razors and Blades
5.2.3 Post-Shave Cosmetics - Men's
5.2.4 Pre-shave Cosmetics
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Men's Toiletries
6.1.2 Aftershaves and Colognes
6.1.3 Men's Disposable Razors and Blades
6.1.4 Post-Shave Cosmetics - Men's
6.1.5 Pre-shave Cosmetics
7 Consumption Impact: Market Valuation
7.1 Men's Toiletries Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Men's Toiletries Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Men's Toiletries Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share by Category
8.1.1 Retail Share by Volume - Aftershaves and Colognes
8.1.2 Retail Share by Volume - Men's Disposable Razors and Blades
8.1.3 Retail Share by Volume - Post-Shave Cosmetics - Men's
8.1.4 Retail Share by Volume - Pre-shave Cosmetics
8.2 Profiles of End-Consumers of Men's Toiletries, by Retailer Used
8.2.1 Asda
8.2.2 Boots
8.2.3 Morrisons
8.2.4 Sainsbury's
8.2.5 Saver
8.2.6 Superdrug
8.2.7 Tesco
8.2.8 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Men's Toiletries Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Men's Toiletries Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Men's Toiletries Value Share (%), by Gender, 2012
Table 6: United Kingdom Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Men's Toiletries Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Men's Toiletries Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Aftershaves and Colognes Consumer Group Share (% market value), 2012
Table 11: United Kingdom Men's Disposable Razors and Blades Consumer Group Share (% market value), 2012
Table 12: United Kingdom Post-Shave Cosmetics - Men's Consumer Group Share (% market value), 2012
Table 13: United Kingdom Pre-shave Cosmetics Consumer Group Share (% market value), 2012
Table 14: United Kingdom Total Aftershaves and Colognes Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Men's Disposable Razors and Blades Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Total Post-Shave Cosmetics - Men's Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United Kingdom Total Pre-shave Cosmetics Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Aftershaves and Colognes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Aftershaves and Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: United Kingdom Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: United Kingdom Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Aftershaves and Colognes Consumer Profiles (% consumers by sub-group), 2012
Table 27: United Kingdom Men's Disposable Razors and Blades Consumer Profiles (% consumers by sub-group), 2012
Table 28: United Kingdom Post-Shave Cosmetics - Men's Consumer Profiles (% consumers by sub-group), 2012
Table 29: United Kingdom Pre-shave Cosmetics Consumer Profiles (% consumers by sub-group), 2012
Table 30: United Kingdom Men's Toiletries Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 31: United Kingdom Aftershaves and Colognes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 32: United Kingdom Men's Disposable Razors and Blades Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 33: United Kingdom Post-Shave Cosmetics - Men's Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 34: United Kingdom Pre-shave Cosmetics Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 35: United Kingdom, Overall Men's Toiletries: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 36: United Kingdom, Aftershaves and Colognes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 37: United Kingdom, Men's Disposable Razors and Blades: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 38: United Kingdom, Post-Shave Cosmetics - Men's: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 39: United Kingdom, Pre-shave Cosmetics: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 40: United Kingdom Men's Toiletries Market Value (Pound Sterling million), by Category, 2012
Table 41: United Kingdom Men's Toiletries Market Value (US$ million), by Category, 2012
Table 42: United Kingdom Men's Toiletries Market Volume (Ltrs m or Units m), by Category, 2012
Table 43: United Kingdom Men's Toiletries Market Value (US$ million), by Category, 2012
Table 44: United Kingdom Men's Toiletries Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 45: United Kingdom Men's Toiletries Expenditure Per Capita (US$), by Category, 2012
Table 46: United Kingdom Men's Toiletries Expenditure Per Household (Pound Sterling), by Category
Table 47: United Kingdom Men's Toiletries Expenditure Per Household (US$), by Category
Table 48: United Kingdom Men's Toiletries Market Volume (Ltrs m or Units m), by Category, 2012
Table 49: United Kingdom Men's Toiletries Consumption Per Capita, by Category, 2012
Table 50: United Kingdom Men's Toiletries Consumption Per Household, by Category, 2012
Table 51: United Kingdom Aftershaves and Colognes Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 52: United Kingdom Men's Disposable Razors and Blades Survey-tracked Retailer Shares by Volume (Units m), 2012
Table 53: United Kingdom Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 54: United Kingdom Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 55: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 56: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Boots (% by Subgroup, as tracked by the Survey), 2012
Table 57: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 58: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 59: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Saver (% by Subgroup, as tracked by the Survey), 2012
Table 60: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Superdrug (% by Subgroup, as tracked by the Survey), 2012
Table 61: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 62: United Kingdom: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Men's Toiletries Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Men's Toiletries Value Share (%), by Gender, 2012
Figure 4: United Kingdom Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Men's Toiletries Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Men's Toiletries Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Aftershaves and Colognes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Aftershaves and Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Men's Disposable Razors and Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Men's Toiletries Market Share (US$ million), by Category, 2012
Figure 17: United Kingdom Men's Toiletries Expenditure Per Capita (US$), by Category, 2012
Figure 18: United Kingdom Men's Toiletries Expenditure Per Household (US$), by Category
Figure 19: United Kingdom Aftershaves and Colognes Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 20: United Kingdom Men's Disposable Razors and Blades Survey-tracked Retailer Shares by Volume (Units m), 2012
Figure 21: United Kingdom Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 22: United Kingdom Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

Companies Mentioned

Asda, Boots, Morrisons, Sainsbury's, Saver ,Superdrug ,Tesco.

Read the full report:
The UK Men's Toiletries Market: What Consumers Use and Why?
http://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/uk_men_s_toiletries_market_consumers_use_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Male_Grooming_Products

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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