SYS-CON MEDIA Authors: Noel Wurst, Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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The US Pasta and Noodles Market: What Consumers Eat and Why?

LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Pasta and Noodles Market: What Consumers Eat and Why?


Product Synopsis

This report provides the results for the Pasta and Noodles market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Pasta and Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that show the exact size of consumer groups, how much of the Pasta and Noodles market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. The weak US economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Pasta and Noodles. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. The data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried Noodles, and Dried Pasta.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Fewer than 30% of consumers across every age group in the US consume Ambient Pasta, levels far lower than those in Chilled Pasta and Dried Pasta. This highlights that the storage advantages of Dried Pasta and Chilled Pasta are popular with consumers, and an area Ambient Pasta suppliers need to improve in order to grow their market share.

Chilled Pasta consumption is much lower among older adults than children and young adults. As such, the Chilled Pasta market can be expected to grow if younger consumers continue their current consumption patterns into old age.

While the leading brand of Dried Pasta accounts for 53% of the volume of Dried Pasta distributed, the second-largest brand has a market share of only 20%. This fragmented market presents a good opportunity for private labels, which already have a market penetration in excess of 30%.

Key Highlights

The potential of private labels in the Pasta and Noodles market is modeled by the Chilled Noodles category, where 69% of the volume distributed is private label. In contrast, private labels have a penetration rate of only 23% of the Dried Noodles and Chilled Pasta markets, categories retailers may target as they have the most to gain.

Market valuation shows dried pasta accounts for nearly a third of the overall Pasta and Noodles market in value terms in the US. Chilled pasta is the second largest category followed by Dried Noodles. Ambient Pasta has the smallest market share.

Not only do a large proportion of US consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumer are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Pasta and Noodles Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Noodles
3.2.2 Ambient Pasta
3.2.3 Chilled Noodles
3.2.4 Chilled Pasta
3.2.5 Dried Noodles
3.2.6 Dried Pasta
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Noodles
3.3.2 Ambient Pasta
3.3.3 Chilled Noodles
3.3.4 Chilled Pasta
3.3.5 Dried Noodles
3.3.6 Dried Pasta
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Noodles
4.1.2 Ambient Pasta
4.1.3 Chilled Noodles
4.1.4 Chilled Pasta
4.1.5 Dried Noodles
4.1.6 Dried Pasta
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Noodles
4.2.2 Ambient Pasta
4.2.3 Chilled Noodles
4.2.4 Chilled Pasta
4.2.5 Dried Noodles
4.2.6 Dried Pasta
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Pasta and Noodles Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Noodles
5.2.2 Ambient Pasta
5.2.3 Chilled Noodles
5.2.4 Chilled Pasta
5.2.5 Dried Noodles
5.2.6 Dried Pasta
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Pasta and Noodles
6.1.2 Ambient Noodles
6.1.3 Ambient Pasta
6.1.4 Chilled Noodles
6.1.5 Chilled Pasta
6.1.6 Dried Noodles
6.1.7 Dried Pasta
7 Consumption Impact: Market Valuation
7.1 Pasta and Noodles Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Pasta and Noodles Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Pasta and Noodles Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Pasta and Noodles
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Ambient Noodles
8.2.2 Retail Share by Volume - Ambient Pasta
8.2.3 Retail Share by Volume - Chilled Noodles
8.2.4 Retail Share by Volume - Chilled Pasta
8.2.5 Retail Share by Volume - Dried Noodles
8.2.6 Retail Share by Volume - Dried Pasta
8.3 Profiles of End-Consumers of Pasta and Noodles, by Retailer Used
8.3.1 Costco
8.3.2 Kroger
8.3.3 Publix
8.3.4 Safeway
8.3.5 Supervalu
8.3.6 Wal-Mart
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Pasta and Noodles Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Pasta and Noodles Value Share (%), by Age Groups, 2012
Table 4: United States Pasta and Noodles Value Share (%), by Gender, 2012
Table 5: United States Pasta and Noodles Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Pasta and Noodles Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Pasta and Noodles Value Share (%) by Wealth Groups, 2012
Table 8: United States Pasta and Noodles Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Ambient Noodles Consumer Group Share (% market value), 2012
Table 10: United States Ambient Pasta Consumer Group Share (% market value), 2012
Table 11: United States Chilled Noodles Consumer Group Share (% market value), 2012
Table 12: United States Chilled Pasta Consumer Group Share (% market value), 2012
Table 13: United States Dried Noodles Consumer Group Share (% market value), 2012
Table 14: United States Dried Pasta Consumer Group Share (% market value), 2012
Table 15: United States Total Ambient Noodles Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United States Total Ambient Pasta Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United States Total Chilled Noodles Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United States Total Chilled Pasta Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United States Total Dried Noodles Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United States Total Dried Pasta Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United States Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: United States Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: United States Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: United States Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: United States Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: United States Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: United States Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: United States Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: United States Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 30: United States Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 31: United States Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: United States Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 33: United States Ambient Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 34: United States Ambient Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 35: United States Chilled Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 36: United States Chilled Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 37: United States Dried Noodles Consumer Profiles (% consumers by sub-group), 2012
Table 38: United States Dried Pasta Consumer Profiles (% consumers by sub-group), 2012
Table 39: United States Pasta and Noodles Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 40: United States Ambient Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: United States Ambient Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 42: United States Chilled Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 43: United States Chilled Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 44: United States Dried Noodles Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 45: United States Dried Pasta Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: United States Pasta and Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: United States Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 48: United States Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 49: United States Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 50: United States Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 51: United States Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 52: United States Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: United States Pasta and Noodles Market Value (US Dollar million), by Category, 2012
Table 54: United States Pasta and Noodles Market Volume (Kg m), by Category, 2012
Table 55: United States Pasta and Noodles Market Value (US$ million), by Category, 2012
Table 56: United States Pasta and Noodles Expenditure Per Capita (US Dollar), by Category, 2012
Table 57: United States Pasta and Noodles Expenditure Per Household (US$) by Category
Table 58: United States Pasta and Noodles Market Volume (Kg m), by Category, 2012
Table 59: United States Pasta and Noodles Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 60: United States Pasta and Noodles Consumption Per Household (Kg m / Households m), by Category, 2012
Table 61: United States Pasta and Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 62: United States Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 63: United States Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 64: United States Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 65: United States Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 66: United States Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 67: United States Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 68: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 69: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 70: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 71: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 72: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2012
Table 73: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 74: United States: Profile of Pasta and Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Pasta and Noodles Value Share (%), by Age Groups, 2012
Figure 3: United States Pasta and Noodles Value Share (%), by Gender, 2012
Figure 4: United States Pasta and Noodles Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Pasta and Noodles Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Pasta and Noodles Value Share (%) by Wealth Groups, 2012
Figure 7: United States Pasta and Noodles Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United States Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United States Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United States Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United States Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United States Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United States Pasta and Noodles Market Value (US$ million), by Category, 2012
Figure 21: United States Pasta and Noodles Expenditure Per Capita (US$), by Category, 2012
Figure 22: United States Pasta and Noodles Expenditure Per Household (US$), by Category
Figure 23: United States Pasta and Noodles Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 24: United States Ambient Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 25: United States Ambient Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 26: United States Chilled Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 27: United States Chilled Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 28: United States Dried Noodles Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 29: United States Dried Pasta Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Costco, Kroger, Publix, Safeway, Supervalu ,Walmart


Read the full report:
The US Pasta and Noodles Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/pasta_rice_dried_food/us_pasta_noo...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

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