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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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InMobi Launches Native Ads Platform to Redefine Mobile Ad Experience for Users

Platform Enables Mobile Publishers to Effortlessly Create and Serve Native Ads, Increasing User Engagement

SINGAPORE -- (Marketwired) -- 01/29/14 -- InMobi, the world's largest independent mobile advertising network, today announced the launch of its Native Ads platform that allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users, with minimal development effort. Native ads are mobile ad units that are adapted to an app's look and feel, providing a seamless experience to users and resulting in better monetization for publishers.

Mobile advertisers can now present their brands to users in a new, non-disruptive manner that is much more effective than traditional ad formats. The InMobi Native Ads platform simplifies the process of delivering native ads across multiple, discrete publishers by adapting a base set of creative assets like the logo, tagline, call-to-action, all in real time.

The InMobi Native Ads platform is already garnering rave reviews from leading app developers like Tango, who have been using the platform as its early adopter. The platform powerfully customizes ads to suit minute details like visual representation, interaction elements and social sharing options.

The InMobi Native Ads platform is built atop the InMobi ad network. Publishers can therefore instantly access a wide range of global ad campaigns from thousands of advertisers on the InMobi ad network -- across apps, brands and commerce advertisers -- thereby increasing monetization potential.

"Our mission is to consistently innovate and deliver engaging and non-intrusive ads to end users that do not compromise the app's user experience," said Pankaj Bengani, Vice President -- Global Strategic Partnerships, InMobi. "This new platform, helps us deliver unparalleled value to app publishers through our relationships with top brands. Additionally, with over 700 million monthly active users on our network and our big data technology capabilities, we can deliver rich native-user experiences that drive greater engagement and revenues for our partners."

For more information on InMobi Native Ads, visit http://www.inmobi.com/native-ads.

About InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 691 million consumers across 165 countries.

To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/. Developers, start monetizing today by downloading our SDK at www.inmobi.com/SDK.

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