SYS-CON MEDIA Authors: Jayaram Krishnaswamy, Lori MacVittie, Gilad Parann-Nissany, Unitiv Blog, Bob Gourley

News Feed Item

Family over Friends for the Super Bowl

Ad Agency Throws Red Flags on Guy Stereotypes and the Super Bowl

CHICAGO, Jan. 29, 2014 /PRNewswire/ -- An occasion for guys to get together to be guys? Not anymore, according to ad agency Cavalry, who ran a survey last week and found that twice as many guys would rather watch the Super Bowl with their family versus their friends.

(Info:  http://photos.prnewswire.com/prnh/20140129/CG55743-INFO-a)

(Logo:  http://photos.prnewswire.com/prnh/20140129/CG55743LOGO-b)

Full details in the attached infographic, together with data on the most important piece of technology (their remote, not their phone), where they'd rather watch (at home, not at the stadium) and what they'd hate most to run out of at their Super Bowl party (it's not meat, it's not dip, it's beer).

As Marty Stock, CEO at Cavalry, points out: "Stereotyping any group is dangerous because old experiences don't necessarily predict future behavior. It's critical to balance what's eternally true about guys with what's different today."

About Cavalry
Cavalry is a full-service marketing firm that specializes in product development and strategic communication for brands targeting men.

Cavalry is Agency of Record for strategy, advertising and digital for Coors Light, Coors Banquet, Keystone, Redd's Apple Ale, Third Shift, and MillerCoors New Product Innovations.  Cavalry is a part of the WPP network.  

If you would like more information on this topic, or to schedule an interview with Marty Stock, please contact Melissa Tomalewicz by phone: 312-846-4485 or via email: [email protected].
www.cavalryagency.com

Contact: Marty Stock, CEO
Tel: 312-846-4485
[email protected] 

SOURCE Cavalry

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.