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Leon Lai Appointed Ambassador of 10th Entertainment Expo

Source: HKTDC


New Expo Video Starring Lai to Open in Hong Kong Cinemas on Friday

Hong Kong, Jan 30, 2014 - (ACN Newswire) - Celebrated actor, singer and entertainment industry entrepreneur Leon Lai has once again been appointed Hong Kong Entertainment Ambassador to help promote the 10th Entertainment Expo Hong Kong, which opens 24 March and continues through 13 April.

A video featuring Mr Lai promoting this year's Entertainment Expo will open on 31 January at some 50 Hong Kong cinemas. The video was directed by Mr Lai, with Cheung Man Wah the director of photography. Mr Cheung also photographed Mr Lai for other Expo promotions. Fashion worn by Mr Lai in the film was provided by Armani and Dior from their spring 2014 collections.

Perfect Match

"We are thrilled that Mr Lai has accepted our invitation to be the Hong Kong Entertainment Ambassador and that, for the second year in a row, he will help promote Entertainment Expo," said Hong Kong Trade Development Council (HKTDC) Assistant Executive Director Raymond Yip. "Mr Lai's extensive involvement in the entertainment industry reflects Entertainment Expo's mix of film, TV, music and digital entertainment. He is the perfect choice to help promote Entertainment Expo, as well as Hong Kong's entertainment industry," said Mr Yip.

"As part of the local entertainment industry, I am delighted to be the Entertainment Expo Ambassador again this year," said Mr Lai. "The Expo attracts entertainment industry professionals from Asia and around the world to talk business, and also includes events that are open to the public. I encourage everyone to take part."

Nine Expo Events

This year's Expo features nine events, covering film, TV, music and digital entertainment: the HKTDC Hong Kong International Film & TV Market, better known as FILMART, the Hong Kong Film Awards Presentation Ceremony, the Hong Kong International Film Festival, the Hong Kong - Asia Film Financing Forum, the Hong Kong Asian-Pop Music Festival, the IFPI Hong Kong Top Sales Music Award, ifva, the sixth Asian VFX and Digital Cinema Summit, and the Digital Entertainment Summit.

City-Wide Promotion

In support of this year's Entertainment Expo, a wide variety of local cinemas, retail outlets, restaurants and bars will again launch the city-wide campaign, "Enjoy Great Movies, Enjoy Special Offers." Details will be announced soon. The HKTDC will hold a press conference on 17 February, with Leon Lai joining industry leaders to introduce highlights of this year's Entertainment Expo.

Video: http://www.youtube.com/watch?v=j8nCTN9mGdQ

Websites
Entertainment Expo, Hong Kong: http://www.eexpohk.com
FILMART: www.hktdc.com/hkfilmart

About HKTDC

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 12 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com. Follow us on Google+, LinkedIn.

Google+: https://plus.google.com/115493155911999091508
LinkedIn: http://linkd.in/1d8ZnY7

Source: HKTDC

Contact:
HKTDC
Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216
Email: joe.kainz@hktdc.org




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