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SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Carmen Gonzalez, Kevin Jackson, Peter Silva

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Xaxis Brings Ad World’s Most Advanced Cross-Channel Programmatic Brand Advertising Offering to UK Market with Debut of Xaxis Brand Suite

Xaxis, the world's largest programmatic media and technology platform, announced today the UK launch of the Xaxis Brand Suite. Xaxis Brand Suite provides advertisers with a single source solution to seamlessly reach audiences across a wide variety of channels and formats including in-stream video, mobile, rich media, and display – on premium brand safe inventory.

Development of the Xaxis Brand Suite reflects the growing role of programmatic as a brand advertising tool and the increasing amount of premium publisher inventory addressable through the Xaxis Data Management Platform (DMP). With Xaxis Brand Suite, advertisers can create large scale, sequential campaigns across multiple channels, enabling them to reach and measure audiences wherever they access media.

“Multi-screen media consumption is now the norm for how audiences engage with digital media, whether it’s watching videos on a tablet or browsing the news on their PC,” said Nicolas Bidon, managing director, UK at Xaxis. “For advertisers, Xaxis Brand Suite offers a comprehensive tool for reaching audiences across a fragmented landscape of multiple channels and multiple devices in a fully coordinated manner.”

The Xaxis Brand Suite runs through the Xaxis DMP and leverages the following components:

  • Xaxis TV – Extending TV buys across the web with the brand impact of in-stream video ads delivered on a premium network of trusted media partners.
  • Xaxis Premium – Rising star IAB formats, audience targeted and delivered at scale in a premium environment.
  • Xaxis Rich Media – Fully customisable, bespoke ad formats pushing the limits of creativity to drive engagement.
  • Xaxis Mobile – Rich Media creatives, offering reach and engagement across tablet and mobile.
  • Xaxis Display – Delivering Xaxis proprietary audience segments at scale.

Xaxis Brand Suite’s integrated approach will allow advertisers to understand audiences as they journey across channels and has already been successfully piloted in the UK with selected customers.

About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.

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