|By PR Newswire||
|January 30, 2014 04:00 AM EST||
SAN MATEO, Calif., Jan. 30, 2014 /PRNewswire/ -- Jelli (http://www.jelli.com) today formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot™ that streamlines the buying and running of radio ads.
Broadcast advertising is now a $16 billion market in the United States and worth $40 billion globally, according to PricewaterhouseCooper's 14th Annual Global Entertainment and Media Outlook.
"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising. However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said Mike Dougherty, Jelli co-founder and chief executive officer. "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads."
Until now radio stations, networks and advertisers have had to use a decades-old process to buy and run national radio ads. A typical network radio campaign requires trafficking ads across hundreds of individual stations, resulting in a cumbersome accounting process and paper format reports that require planners and buyers to go back months after a campaign is over to evaluate how the ads have driven sales. Jelli has created a hassle-free way for marketers to move into programmatic buying with its platform and help unlock new revenue opportunities for the radio industry.
RadioSpot™ Ad Server
Jelli's patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising instantly serving ads on radio stations across the country, thereby leading to fewer errors, lower costs, better insights and higher revenue and cash flow. RadioSpot is integrated with advanced buying and planning tools and supports all major third-party broadcast traffic systems.
RadioDash™ Campaign Dashboard
Jelli's new campaign dashboard called RadioDash™ provides stations, networks and advertisers detailed insights for ad campaigns in real-time and instant validation of spots running on broadcast radio. The real-time web application dashboard delivers essential data such as when commercials ran and what markets the ads played in, and gives dashboard users the ability to listen to playback on every station. Users also have the ability to export data for easy integration and analysis to increase return on investment and speed payments.
"Technologies like Jelli will enable radio to strengthen its position with national advertisers at a time of increasing competition from digital media where data retrieval is an increasingly critical part of media selection," said Natalie Swed Stone, U.S. Director of National Radio Investment at OMD.
RadioSpot is now deployed at more than 350 radio stations in 128 cities nationwide, growing from 68 stations in 31 cities in just 12 months. This growth has been achieved through partnerships forged over the past 12 months with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360 and others. RadioSpot now reaches 44 million unique listeners weekly and manages approximately 4 billion radio ads on an annual run-rate basis.
Jason Bailey, CEO of Sun Broadcast Group said, "Jelli brings radio into the 21st century and solves many issues that have held back network radio. RadioSpot allows us to tap into new programmatic ad dollars, which are already a major part of the digital advertising marketplace."
"Jelli transforms the network radio market giving us the tools to better compete in today's ad marketplace," said Phil Brown, CEO of Focus 360. "With marketers moving so quickly to programmatic buying, the RadioSpot platform ensures that radio will be included in the planning mix for this new generation of ad buyers."
If you're interested in learning more about Jelli's RadioSpot™ platform please visit http://www.jelli.com.
About Jelli Inc.®
Jelli is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Mar. 28, 2015 07:00 PM EDT Reads: 5,147
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
Mar. 28, 2015 07:00 PM EDT Reads: 1,454
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Mar. 28, 2015 06:30 PM EDT Reads: 929
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Mar. 28, 2015 06:00 PM EDT Reads: 1,766
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Mar. 28, 2015 06:00 PM EDT Reads: 1,268
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 28, 2015 06:00 PM EDT Reads: 1,392
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
Mar. 28, 2015 05:45 PM EDT Reads: 1,039
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 28, 2015 05:00 PM EDT Reads: 3,013
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Mar. 28, 2015 04:15 PM EDT Reads: 2,395
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 28, 2015 04:15 PM EDT Reads: 1,255
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Thi...
Mar. 28, 2015 04:15 PM EDT Reads: 1,463
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 28, 2015 04:00 PM EDT Reads: 1,246
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 28, 2015 03:30 PM EDT Reads: 2,131
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
Mar. 28, 2015 03:15 PM EDT Reads: 2,505
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Mar. 28, 2015 03:00 PM EDT Reads: 1,178