|By PR Newswire||
|January 30, 2014 04:00 AM EST||
SAN MATEO, Calif., Jan. 30, 2014 /PRNewswire/ -- Jelli (http://www.jelli.com) today formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot™ that streamlines the buying and running of radio ads.
Broadcast advertising is now a $16 billion market in the United States and worth $40 billion globally, according to PricewaterhouseCooper's 14th Annual Global Entertainment and Media Outlook.
"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising. However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said Mike Dougherty, Jelli co-founder and chief executive officer. "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads."
Until now radio stations, networks and advertisers have had to use a decades-old process to buy and run national radio ads. A typical network radio campaign requires trafficking ads across hundreds of individual stations, resulting in a cumbersome accounting process and paper format reports that require planners and buyers to go back months after a campaign is over to evaluate how the ads have driven sales. Jelli has created a hassle-free way for marketers to move into programmatic buying with its platform and help unlock new revenue opportunities for the radio industry.
RadioSpot™ Ad Server
Jelli's patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising instantly serving ads on radio stations across the country, thereby leading to fewer errors, lower costs, better insights and higher revenue and cash flow. RadioSpot is integrated with advanced buying and planning tools and supports all major third-party broadcast traffic systems.
RadioDash™ Campaign Dashboard
Jelli's new campaign dashboard called RadioDash™ provides stations, networks and advertisers detailed insights for ad campaigns in real-time and instant validation of spots running on broadcast radio. The real-time web application dashboard delivers essential data such as when commercials ran and what markets the ads played in, and gives dashboard users the ability to listen to playback on every station. Users also have the ability to export data for easy integration and analysis to increase return on investment and speed payments.
"Technologies like Jelli will enable radio to strengthen its position with national advertisers at a time of increasing competition from digital media where data retrieval is an increasingly critical part of media selection," said Natalie Swed Stone, U.S. Director of National Radio Investment at OMD.
RadioSpot is now deployed at more than 350 radio stations in 128 cities nationwide, growing from 68 stations in 31 cities in just 12 months. This growth has been achieved through partnerships forged over the past 12 months with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360 and others. RadioSpot now reaches 44 million unique listeners weekly and manages approximately 4 billion radio ads on an annual run-rate basis.
Jason Bailey, CEO of Sun Broadcast Group said, "Jelli brings radio into the 21st century and solves many issues that have held back network radio. RadioSpot allows us to tap into new programmatic ad dollars, which are already a major part of the digital advertising marketplace."
"Jelli transforms the network radio market giving us the tools to better compete in today's ad marketplace," said Phil Brown, CEO of Focus 360. "With marketers moving so quickly to programmatic buying, the RadioSpot platform ensures that radio will be included in the planning mix for this new generation of ad buyers."
If you're interested in learning more about Jelli's RadioSpot™ platform please visit http://www.jelli.com.
About Jelli Inc.®
Jelli is the first programmatic advertising platform for the $40 billion global radio market. Our mission is to create the easiest and fastest way to buy and run radio spots. We bring the transparency, accountability and real-time delivery of the web to the offline medium of terrestrial radio. Our patented audio serving platform automates terrestrial radio advertising for advertisers and network operators, reaching millions of listeners weekly and serving billions of ad impressions annually. We are based in San Mateo, California and New York City, and our investors include Relay Ventures, Intel Capital, First Round Capital and several prominent angel investors.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Feb. 26, 2015 11:15 PM EST Reads: 786
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Feb. 26, 2015 11:00 PM EST Reads: 799
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco S...
Feb. 26, 2015 10:30 PM EST Reads: 841
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Feb. 26, 2015 09:45 PM EST Reads: 778
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Feb. 26, 2015 08:00 PM EST Reads: 736
“We just completed the roll out of our first public and private cloud offerings, which are a combination of public, hybrid, and private cloud,” stated Erik Levitt, CEO of Open Data Centers, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the...
Feb. 26, 2015 07:00 PM EST Reads: 5,922
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
Feb. 26, 2015 07:00 PM EST Reads: 772
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Feb. 26, 2015 05:00 PM EST Reads: 1,012
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Feb. 26, 2015 05:00 PM EST Reads: 1,129
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Feb. 26, 2015 04:00 PM EST Reads: 1,177
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Feb. 26, 2015 03:45 PM EST Reads: 2,045
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
Feb. 26, 2015 03:30 PM EST Reads: 3,839
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Feb. 26, 2015 03:15 PM EST Reads: 1,036
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Feb. 26, 2015 03:04 PM EST Reads: 544
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Feb. 26, 2015 03:00 PM EST Reads: 2,046