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Research and Markets: US Multiscreen Services Market - 2013 Report

Research and Markets ( has announced the addition of the "US Multiscreen Services Market - 2013 Report" to their offering.

The one prerequisite for the multiscreen TV market that is not in place is a complementary business model. Pay-TV service providers have long employed a business model focused on upselling. New technology is bundled into the top-of-the-line service packages to increase average revenue per user (ARPU). With regard to personalized video services, pay-TV operators prefer to maximize revenue with lower subscriber penetration rather than promoting mass adoption of a free enhancement.

This report identifies and examines five required market elements:

- A large installed base of connected/connectable devices

- Personalized recommendation systems and companion app technology

- The rollout of initial personalized video services

- Consumer interest in TV multi-tasking

- A complementary pay-TV business model

The report presents a vision of what the future multiscreen TV experience may entail. Primary consumer data is assessed in terms of validating or contradicting the research hypothesis, thereby formulating conclusions and a multi-year market forecast of the installed base of connected devices (smartphones, tablets, smart TVs) as well as for multiscreen households, multiscreen users and pay-TV subscribers.

Key Topics Covered

  1. Executive Summary
  2. Methodology
  3. Introduction.
  4. Multiscreen TV Market Prerequisites
  5. Connected Devices
  6. Technology
  7. Personalized Recommendation Engines
  8. Companion Apps
  9. Personalized Video Services
  10. Consumer Demand.
  11. Business Models
  12. The Multiscreen TV Platform

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Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new product.

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