|By PR Newswire||
|January 30, 2014 06:50 AM EST||
LONDON, January 30, 2014 /PRNewswire/ --
JewelStreet, the award winning jewellery marketplace has reported that its Christmas sales in 2013 were up over 730% year on year.
Rob Passmore, JewelStreet director, stated, "Our second Christmas has surpassed all our expectations. We have over 220 accredited jewellery designers and brands now, with more than 55 award winners amongst them. December saw over 65,000 customer visit the site and our conversion rates has doubled year on year. We have over 20,000 email and social 'followers' which is incredibility exciting; the concept of our online jewellery marketplace is really starting to stick."
Richard Haynes, Director of Cavendish French commented "JewelStreet surpassed all our expectations in the run up to Christmas, boosting our sales and brand awareness." Award winner Lucy Q added; "I'm thrilled. My first Christmas with JewelStreet and it was more successful than my stores on other marketplaces." Other JewelStreet brands and designers include Kit Heath, So Jewellery, London Road Jewellery, Gecko, IBB London, Gemma J, Charmian Beaton, Sarah Jordan and many more.
Christmas numbers rounded off quite a year for JewelStreet in 2013. They achieved a place in the Professional Jewellers Hot 100 as a trailblazer. They won a £140,000 grant in September 2013 and exceeded over 6,500 products live on the marketplace. So what are their plans for 2014?
"Our vision is simple really - to help fantastic jewellery brands and designers to sell direct to consumers. Everything we do is focused on this goal so 2014 will be a year of growth. It is still early days but we will be sticking to our stringently quality criteria for designers and brands to ensure we only allow the best onto the marketplace - and then we will be marketing the brand very, very hard, adding budget and staff to our marketing function, including a PR and events, more search marketing and also launch a loyalty program. We will also be looking to expand internationally in 2014."
They certainly have their work cut out. But their track record shows they could just do it.