SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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The UK Confectionery Market: What Consumers Eat and Why?



 

 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Confectionery Market: What Consumers Eat and Why?


Product Synopsis

This report provides the results for the Confectionery market in UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level


Introduction and Landscape

Why was the report written?
Marketers in the Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Confectionery market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The relatively weak UK economy means it is essential to understand what pockets of growth might exist and whether they represent value or volume opportunities. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Chocolate, Gum, and Sugar Confectionary are not considered essential items and therefore consumption patterns have been comparatively affected.


What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: The Chocolate, Gum, and Sugar Confectionery markets.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

The Better-off wealth group accounts for 46% of the market by value. However, segmentation of the Confectionery market by wealth group shows that no single group consumes Confectionery disproportionately to their share of the country's population. As such, companies should introduce differentiated products targeting various income groups so that every income group is effectively targeted.

Indulgence is the most important trend in the Confectionery market in the UK, closely followed by Personal Space and Time. Not only do a large proportion of UK consumers, particularly in the Chocolate product category, highlight that these consumer trends have an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well.

Consumption segmentation analysis of the Confectionery market by the amount of time people have to spare reveals that Time Rich people account for 35% of the market by value, a larger value share of the Confectionery market than people who are Time Pressed or Time Poor. This highlights the importance of the youngest consumers, who have plenty of free time as a result of short school days and long holidays.

Key Highlights

Heavy consumption of Sugar Confectionery is highest in the youngest and oldest age groups, with consumption low among young and pre-middle-aged adults. While over 15% of Kids & Babies, Tweens & Early Teens, Mid-Lifers, and Older Consumers eat Sugar Confectionery at a Heavy frequency, this figure is below 8% for Early Young Adults, Older Young Adults, and Pre-Mid-Lifers. Market size and volume will decline substantially in future years unless these consumers drastically increase their consumption.

Distribution of Confectionery in the UK is in line with the market shares of the largest retailers, suggesting that the majority of Confectionery is purchased as part of general grocery shops. The four largest retailers account for 74% of the volume of Confectionery products distributed.

Private label penetration, while low compared to other CPG categories, is fairly high in relation to the Confectionery markets of other countries, such as the US and Germany. For instance, 15% of the volume of Sugar Confectionery distributed in 2011 was private label. The UK has a highly developed private label market, suggesting that 15% penetration in Sugar Confectionery should be a target for retailers in other countries.

.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Confectionery Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Chocolate
3.2.2 Gum
3.2.3 Sugar Confectionery
3.3 Behavioral Trends and Market Value
3.3.1 Chocolate
3.3.2 Gum
3.3.3 Sugar Confectionery
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Chocolate
4.1.2 Gum
4.1.3 Sugar Confectionery
4.2 Consumer Profiles by Product Category
4.2.1 Chocolate
4.2.2 Gum
4.2.3 Sugar Confectionery
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Confectionery Brand Choice and Private Label Consumer Penetration
5.2.1 Chocolate
5.2.2 Gum
5.2.3 Sugar Confectionery
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Confectionery
6.1.2 Chocolate
6.1.3 Gum
6.1.4 Sugar Confectionery
7 Consumption Impact: Market Valuation
7.1 Confectionery Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Confectionery Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Confectionery Volume Impact of Consumer Behavior Trends
7.3.1 Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Confectionery
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Chocolate
8.2.2 Retail Share by Volume - Gum
8.2.3 Retail Share by Volume - Sugar Confectionery
8.3 Profiles of End-Consumers of Confectionery, by Retailer Used
8.3.1 Asda
8.3.2 Co-Op/Somerfield
8.3.3 MandS
8.3.4 Morrisons
8.3.5 Sainsbury's
8.3.6 Tesco
8.3.7 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Confectionery Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Confectionery Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Confectionery Value Share (%), by Gender, 2012
Table 6: United Kingdom Confectionery Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Confectionery Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Confectionery Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Confectionery Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Chocolate Consumer Group Share (% market value), 2012
Table 11: United Kingdom Gum Consumer Group Share (% market value), 2012
Table 12: United Kingdom Sugar Confectionery Consumer Group Share (% market value), 2012
Table 13: United Kingdom Total Chocolate Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United Kingdom Total Gum Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United Kingdom Total Sugar Confectionery Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: United Kingdom Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: United Kingdom Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: United Kingdom Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Chocolate Consumer Profiles (% consumers by sub-group), 2012
Table 23: United Kingdom Gum Consumer Profiles (% consumers by sub-group), 2012
Table 24: United Kingdom Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2012
Table 25: United Kingdom Confectionery Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: United Kingdom Chocolate Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United Kingdom Gum Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United Kingdom Sugar Confectionery Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: United Kingdom, Overall Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United Kingdom, Chocolate: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United Kingdom, Gum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United Kingdom, Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: United Kingdom Confectionery Market Value (Pound Sterling million), by Category, 2012
Table 34: United Kingdom Confectionery Market Value (US$ million), by Category, 2012
Table 35: United Kingdom Confectionery Market Volume (Kg m), by Category, 2012
Table 36: United Kingdom Confectionery Market Value (US$ million), by Category, 2012
Table 37: United Kingdom Confectionery Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 38: United Kingdom Confectionery Expenditure Per Capita (US$), by Category, 2012
Table 39: United Kingdom Confectionery Expenditure Per Household (Pound Sterling), by Category
Table 40: United Kingdom Confectionery Expenditure Per Household (US$), by Category
Table 41: United Kingdom Confectionery Market Volume (Kg), by Category, 2012
Table 42: United Kingdom Confectionery Consumption Per Capita (Kg/ Population ), by Category, 2012
Table 43: United Kingdom Confectionery Consumption Per Household (Kg/ Households), by Category, 2012
Table 44: United Kingdom Confectionery Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 45: United Kingdom Chocolate Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 46: United Kingdom Gum Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 47: United Kingdom Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 48: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 49: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 50: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From MandS (% by Subgroup, as tracked by the Survey), 2012
Table 51: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 52: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 53: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 54: United Kingdom: Profile of Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Confectionery Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Confectionery Value Share (%), by Gender, 2012
Figure 4: United Kingdom Confectionery Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Confectionery Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Confectionery Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Confectionery Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Confectionery Market Value (US$ million), by Category, 2012
Figure 15: United Kingdom Confectionery Expenditure Per Capita (US$), by Category, 2012
Figure 16: United Kingdom Confectionery Expenditure Per Household (US$), by Category
Figure 17: United Kingdom Confectionery Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 18: United Kingdom Chocolate Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 19: United Kingdom Gum Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: United Kingdom Sugar Confectionery Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Asda, Co-Op/Somerfield, MandS, Morrisons, Sainsbury's ,Tesco.


Read the full report:
The UK Confectionery Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/snacks/uk_confectionery_market_con...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

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