SYS-CON MEDIA Authors: Elizabeth White, Tom Leyden, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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The US Prepared Meals Market: What Consumers Eat and Why?


 


 

 


 

 

 

LONDON, Jan. 30, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The US Prepared Meals Market: What Consumers Eat and Why?


Product Synopsis

This report provides the results for the Prepared Meals market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Prepared Meals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Prepared Meals are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the consumption of sales across 26 consumer groups. The data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.


Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Meal Kits, Pizza, and Ready Meals markets.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.


Key Market Issues

More females consume Meal Kits than males. For instance, 13% of females record Heavy frequency consumption compared to 8% of males, while 31% of females record Light frequency consumption compared to 25% of males. Suppliers should consider this gender gap when developing their marketing strategies.

The Prepared Meals market in the US is dominated by the Ready Meals category, which constitutes 67% of the overall market by value. This market is double the size of the second-largest product category, Pizza.

The frequency of Pizza consumption is highest among Tweens and Early Teens, 45% of which are Heavy frequency consumers. This indicates that advertising and marketing campaigns are effectively executed on this demographic.

Key Highlights

Older Consumers have a 24% share of the total Prepared Meals market in the US. This is a direct result of their sheer numbers, with the age group accounting for 25% of the total population. Slightly below average consumption by this age group indicates that it still has the potential to grow.

Approximately 40% of the value of the US Prepared Meals market is accounted for by consumers in the Time Rich busy lives group. This highlights the importance of children and young adults in education to the Prepared Meals market.

Private labels record the highest penetration in the Meal Kits product category, which is also the least valuable in the Prepared Meals market in the US. Consumption in the more valuable categories of Ready Meals and Pizza doesn't exceed 10%, highlighting an area which may come under increased focus from retailers.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Prepared Meals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Meal Kits
3.2.2 Pizza
3.2.3 Ready Meals
3.3 Behavioral Trends and Market Value
3.3.1 Meal Kits
3.3.2 Pizza
3.3.3 Ready Meals
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Meal Kits
4.1.2 Pizza
4.1.3 Ready Meals
4.2 Consumer Profiles by Product Category
4.2.1 Meal Kits
4.2.2 Pizza
4.2.3 Ready Meals
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Prepared Meals Brand Choice and Private Label Consumer Penetration
5.2.1 Meal Kits
5.2.2 Pizza
5.2.3 Ready Meals
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Prepared Meals
6.1.2 Meal Kits
6.1.3 Pizza
6.1.4 Ready Meals
7 Consumption Impact: Market Valuation
7.1 Prepared Meals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Prepared Meals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Prepared Meals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Prepared Meals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Meal Kits
8.2.2 Retail Share by Volume - Pizza
8.2.3 Retail Share by Volume - Ready Meals
8.3 Profiles of End-Consumers of Prepared Meals, by Retailer Used
8.3.1 Ahold
8.3.2 Costco
8.3.3 Kroger
8.3.4 Publix
8.3.5 Safeway
8.3.6 Supervalu
8.3.7 Wal-Mart
8.3.8 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer


List of Tables

Table 1: Volume Units for the Prepared Meals Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Prepared Meals Value Share (%), by Age Groups, 2012
Table 4: United States Prepared Meals Value Share (%), by Gender, 2012
Table 5: United States Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Prepared Meals Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Prepared Meals Value Share (%) by Wealth Groups, 2012
Table 8: United States Prepared Meals Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Meal Kits Consumer Group Share (% market value), 2012
Table 10: United States Pizza Consumer Group Share (% market value), 2012
Table 11: United States Ready Meals Consumer Group Share (% market value), 2012
Table 12: United States Total Meal Kits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United States Total Pizza Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Ready Meals Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: United States Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: United States Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United States Pizza Consumer Profiles (% consumers by sub-group), 2012
Table 23: United States Ready Meals Consumer Profiles (% consumers by sub-group), 2012
Table 24: United States Prepared Meals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 25: United States Meal Kits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: United States Pizza Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United States Ready Meals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United States Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: United States Meal Kits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United States Pizza: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United States Ready Meals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United States Prepared Meals Market Value (US$ million), by Category, 2012
Table 33: United States Prepared Meals Market Volume (Kg m), by Category, 2012
Table 34: United States Prepared Meals Market Value (US$ million), by Category, 2012
Table 35: United States Prepared Meals Expenditure Per Capita (US Dollar), by Category, 2012
Table 36: United States Prepared Meals Expenditure Per Household (US Dollar), by Category
Table 37: United States Prepared Meals Market Volume (Kg m), by Category, 2012
Table 38: United States Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 39: United States Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2012
Table 40: United States Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 41: United States Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 42: United States Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 43: United States Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 44: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2012
Table 45: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
Table 46: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
Table 47: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
Table 48: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
Table 49: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2012
Table 50: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 51: United States: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012


List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Prepared Meals Value Share (%), by Age Groups, 2012
Figure 3: United States Prepared Meals Value Share (%), by Gender, 2012
Figure 4: United States Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Prepared Meals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Prepared Meals Value Share (%) by Wealth Groups, 2012
Figure 7: United States Prepared Meals Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Prepared Meals Market Value (US$ million), by Category, 2012
Figure 15: United States Prepared Meals Expenditure Per Capita (US$), by Category, 2012
Figure 16: United States Prepared Meals Expenditure Per Household (US$), by Category
Figure 17: United States Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 18: United States Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 19: United States Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: United States Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2012

Companies Mentioned

Ahold, Costco, Kroger, Publix, Safeway ,Supervalu ,Walmart


Read the full report:
The US Prepared Meals Market: What Consumers Eat and Why?
http://www.reportbuyer.com/consumer_goods_retail/demographics/us_prepare...

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

SOURCE ReportBuyer

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