SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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XcelMobility, Inc. Launches Cloud Connected Smartwatch

REDWOOD CITY, CA -- (Marketwired) -- 01/30/14 -- XcelMobility, Inc. (OTCQB: XCLL) (OTCBB: XCLL) ("Xcel" or the "Company"), a leading wearable computing device development and marketing company, is pleased to announce its Companion Solution, the first "always on" cloud-connected smartwatch system with software applications specifically focused on monitoring loved ones and private/public security forces.

The Companion Solution expands the market opportunity for Xcel's revolutionary smartwatch by incorporating a complete cloud-connected system enabling the smartwatch to always be connected to Xcel's national cloud computer network offering 24/7 services to the user. The innovative Companion application software targets two large and lucrative markets that Xcel has consistently been working to meet the needs of.

1. Children and Elderly: The Companion Solution will offer real-time monitoring of children and the elderly by combining Xcel's national cloud network, innovative smartwatch and advanced location based technologies into the world's most advanced two-way, real-time/all-the-time monitoring system. This solution offers peace of mind because one can always be alerted whenever a love one needs assistance simply by wearing the smartwatch.

2. Private and Public Security Force: The Companion Solution enables essential monitoring and communications for the extensive security workforce population, both private and public. It is a "Dick Tracey" smartwatch application allowing for direct two-way communications with remote security forces anywhere and anytime.

The CCwatch™, initially recognized for being China's first smartwatch with a Mandarin language voice command system, is the core technology of the Companion Solution. As an Android-based smartwatch, the CCwatch™ has all the features of a high-end Android smartphone, including 2G/3G data connectivity, a 1.3GHz dual core processor, 1.54'' TFT display, Bluetooth, Wi-Fi, and NFC connectivity, Audio Speaker & Microphone, and a 5Mpixel camera. As an integral part of the Companion Solution, the CCWatch™ is a standalone wearable computer allowing the user to stay connected at all times.

Ron Strauss, Executive Chairman of the Board of XcelMobility, Inc., stated, "Successful wearable computing devices need to solve real problems. Our Companion Solution wraps our CCwatch™ around what we believe to be the largest applications for smartwatch devices, monitoring of loved ones and security communications. Together with our partners, Mapworld China and China Unicom, we are providing a total solution for tracking and monitoring applications."

About XcelMobility, Inc.
XcelMobility is a leading developer of mobile internet products and services, specifically focused on China's burgeoning mobile market of well over 1 Billion Users. The Company is organized into two divisions including:

1. Wearable Computing Group - The group develops and markets world leading cloud connected wearable computing solutions. These solutions combine advanced sensors, wearable computing, location based applications and an always connected national cloud based network. This group targets large and lucrative monitoring applications in both private and public markets.
2. Video and Security Group - The Video and Security team delivers location and video enhanced security systems for public and private security forces in China. It is building next generation security and surveillance systems that combine wearable computing, location based services and cloud based advanced video solutions for security force tracking and surveillance.

A perfect storm of innovation within low power wireless connectivity, sensor technology, big data, cloud services, voice user interfaces and mobile computing power is coming together and paves the way for connected wearable technology. Through the Company's deep relationships with China's leading mobile operators and its ability to incorporate today's most interactive and technologically advanced mobile devices, sensors, and software in the cloud, it is rapidly securing a leadership position in the fast growing wearable computing market. For more information visit: www.xcelmobility.com and https://www.facebook.com/pages/Xcelmobility-Inc/275827129230531

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the development of new business opportunities, zero operational impact and projected costs, future operations, revenue, profits, gross margins and results of operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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