|By Business Wire||
|January 30, 2014 12:00 PM EST|
Cardlytics, the leader in Card-Linked Marketing, will have a member of its executive team speaking at the Digiday Retail Summit in Scottsdale, Arizona. Kasey Byrne, Chief Marketing Officer, will discuss “Separating Signal from Noise,” alongside Brian Morrissey, Editor-in-Chief of Digiday.
The discussion will focus on the insights Cardlytics has gained from analyzing consumer transaction data from nearly 400 banks in the US, representing approximately 70% of US households. Kasey will share some surprising insights on the unique value that purchase-based targeting has over profile, persona and survey-based data. She will also share four concepts that could change the way retailers, restaurants and brands view their best customers.
- Who: Kasey Byrne, CMO, Cardlytics
- What: Digiday Dialog with Cardlytics: Separating Signal from Noise
- When: Thursday, January 30, 2014 at 12:05 pm MST
- Where: Montelucia Resort and Spa, 4949 E. Lincoln Drive, Scottsdale, AZ 85253 (Alhambra Ballroom)
For more information about the Digiday Retail Summit 2014 in Scottsdale, Arizona click here.
Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers, through online banking and mobile banking applications. Cardlytics data insights and analytics services informs the targeting of high-performing ad campaigns as it provides uniquely valuable insights into customer profiles, preferences and incentives.
Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.