SYS-CON MEDIA Authors: Carmen Gonzalez, Yeshim Deniz, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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WIND Mobile to Launch Unlimited U.S. Data, Talk and Text in a First for Canadian Telecom Industry

WIND's Unlimited Data, Talk and Text Will Give Canadians the Freedom to Stay Connected When Travelling in the U.S.

TORONTO, ONTARIO -- (Marketwired) -- 01/30/14 -- Beginning Monday February 3, 2014, Canadians can stop worrying about roaming fees and start enjoying travel more as today WIND Mobile announces its Unlimited U.S. Roaming add-on, that will give customers unlimited data, talk and text across the United States. WIND Mobile's Unlimited U.S. Roaming add-on will be available for only $15 per month and will offer subscribers complete piece of mind and worry-free travel, anywhere in the USA.

"With more and more Canadians visiting the United States for work or pleasure, we know how important it is for them to keep in touch with family and friends or take care of business back home," said Mirko Rugarli, Chief Marketing Officer, WIND Mobile. "This new add-on gives customers the freedom to stay connected to their world while travelling. Consumers will be able to use their smartphone however they like, without limits: check maps if they get lost; update Facebook and Twitter; send photos of their trip; check the local weather - and all for only $15 a month. No more headaches, no more surprises."

This historic new offering is the latest innovative step by WIND Mobile as they continue to revitalize the Canadian telecom industry. As the first Canadian wireless company to bring true mobile freedom to consumers travelling south of the border, WIND continues to offer customers real value at a time when the telecom industry continues to experience fluctuating rates(1) and as more Canadians are hoping to benefit from increased competition(2).

"While wireless prices in the Canadian marketplace remain very high, we at WIND Mobile continue to challenge expectations and offer our customers real value" said Pietro Cordova, Chief Operating Officer, WIND Mobile. "As part of the VimpelCom group, a global company that covers 17 countries and serves nearly 220 million users, WIND Mobile has the expertise, international perspective and the capability to provide Canadian consumers with this value and flexibility."

Both new and existing customers will be able to subscribe to the Unlimited U.S. Roaming add-on starting Monday, February 3, 2014. More information will be available on www.windmobile.ca.

About WIND Mobile

WIND Mobile is dedicated to improving the Canadian wireless experience by offering customers simple and transparent plans, including real unlimited voice/data/text with no-term contracts and no hidden fees. Committed to becoming the country's fourth national carrier, WIND has more than 650,000 happy customers in Canada and is a part of Amsterdam-based VIMPELCOM Ltd., a global company with nearly 220 million customers. Learn more about WIND Mobile at www.windmobile.ca.

(1) http://news.gc.ca/web/article-en.do?mthd=tp&crtr.page=1&nid=803629&crtr.tp1D=1&_ga=1.148292414.844213479.1387373096

(2) http://www.ic.gc.ca/eic/site/icgc.nsf/eng/07389.html

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