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SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Lori MacVittie, Peter Silva, Greg Wind

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Brand development is a serious and extremely tough business... RDELLC can help with these growing pains!

RDELLC is bringing years of brand development experience to the masses and leveling the playing field for companies of all sizes!

BOSTON, Jan. 30, 2014 /PRNewswire-iReach/ -- Imagine yourself as the owner of a successful restaurant or retail concept in a major metropolitan area with 10 stores.  You decide to enter the world of multi-unit development and venture outside of your local market to only find yourself opening underperforming stores. Does this turn of events mean that your concept has no viability outside its own backyard?

( Photo: http://photos.prnewswire.com/prnh/20140130/MN56000)

Of course not!  Chances are that the strategy in your home market made sense- in your home market- but needed to adapt to the challenges of a new market.  Now, imagine yourself as the franchisee, who is obligated to build 3 more locations for you in this market?  Now that's stress!        

Year after year, established concepts such as McDonalds and Starbucks, open more and more stores. How do they know where to focus their time and resources? How do they know that their customers will visit them at that next "new" location? Are they mind readers? It seems like they never miss!  How do they continue to develop their brands without ultimately putting themselves out of business? 

Well…believe it or not, they really are not mind readers!  In fact, they are not even close! It may seem that finding a successful location for these brands is as simple as ordering breakfast in one of their drive thrus.  The reality is that it is not that easy… at all!  It just looks that way…

Making its way to the marketplace this year, is a new company that knows first-hand what it takes to fuel quality development and successfully grow a brand.  This company is comprised of former in-house development professionals that worked with established concepts, like McDonalds and Starbucks, to make it look so easy. 

Starting today, RDELLC is providing outsource brand development services to the masses.  The masses include retailers and restaurant concepts of all shapes and sizes with one desire in common… TO GROW!  RDELLC respects the nuances that exist between retail and restaurant development. Restaurant brand development requires a particular strategy and approach different than the development of your typical bank, drug store, gas station, clothing and grocery retailers.  Retailers also require the same specificity. As a result, they created two independent business units- Restaurant Development Experts and Retail Development Experts.

Time and time again, the team at RDELLC has worked through the challenges associated with rapidly growing a brand. Brand development is a serious and extremely tough business- best placed in the hands of experienced people.  Do you have a strong desire to grow but lack the resources to hire, support and manage an experienced in-house development team? RDELLC has the solution- it will provide you with the ability to outsource and utilize experienced professionals who have replicated this process hundreds of times.  Your brand cannot afford 30 years of trial and error to perfect its development strategy.  Bring that much valued experience to your company today through RDELLC and level the playing field!   

So whether you are a Franchisor, Franchisee, Startup Company or a Fortune 500, RDELLC can add value to your brand development process.  It is hard to say, and even hard to admit sometimes, but as Ray Kroc once said, "None of us is as good as all of us!"  If you need to complement just one component of your store development team or if you are in need of an entire team,RDELLC has you covered.  Learn today the power of smart development through strategic planning and precise execution!  Do not delay growing your brand any longer….visit their site today:  www.RDELLC.com

Media Contact: Larry Strain, RDELLC, 770-265-1237, [email protected]

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