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Wisconsin dealership compares popular pickup models

Palmen Motors of Kenosha, Wis. provides shoppers with product research tool

KENOSHA, Wis., Jan. 30, 2014 /PRNewswire-iReach/ -- Individuals seeking a new pickup truck are often confronted with conflicting, non-quantifiable information about which are the "toughest", "most capable," or "best" models for purchase. When actually sitting down to make a decision, buyers want real data in the form of numbers that they can use to compare different trucks and decide which one provides the best value or has the most desirable features.

(Photo: http://photos.prnewswire.com/prnh/20140130/MN56001)

Palmen Motors, an auto dealership located in Kenosha, Wis., is helping pickup shoppers narrow their searches by providing a useful comparison tool which shows some of the key differences between the 2014 Ram 1500 and the 2014 Chevy Silverado at their most basic trim levels for criteria such as price, horsepower, and fuel economy. Seeing these two popular models compared side-by-side helps customers decide which of the two they would be most interested in purchasing or exploring at additional trim levels.

Although Palmen Motors is a Ram dealer, not every aspect of the comparison necessarily reflects an advantage for the Ram 1500 as the categories were chosen for their relevance to the consumer in areas of typically high importance. The tool was created so that customers researching the 2014 Ram 1500 could better discern its value compared to a top competitor.

To learn more about the Ram 1500 or view additional information and comparisons, Palmen Motors' website may be accessed at www.palmenmotors.com.  Interested parties are also able to reach the dealership by phone at 877-730-5304.

Media Contact: Jack Borissenkov, Palmen Motors, 877-730-5304, jackb@palmen.com

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SOURCE Palmen Motors

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