|By RealWire News Distribution||
|January 31, 2014 05:13 AM EST||
It's easy to fall foul of Google's rules says founder of digital marketing software and service company
New York - January 30, 2014 - With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners - including many top online brands - may not be doing enough to guard against the risk of a Google penalty which could drastically reduce their organic search rankings, traffic and company value.
The company's software and analysis recently indicated that travel website Expedia.com may have been impacted by a Google penalty which saw its organic search visibility drop by around 25%. Not only is this likely to have caused a drop in traffic and revenue, but it also affected the company stock price and value.
According to Searchmetrics' evaluation, Expedia.com, may have been penalized for a variety of alleged 'unnatural' links to its domain and other important URLs. Many of the links in question were analyzed by Searchmetrics as a probable legacy from an older link building strategy, although they have affected the business today.
It is very easy for website owners and their marketing and SEO teams to fall foul of Google's rules since it intensified its war against web spam according to Marcus Tober, CTO and founder of Searchmetrics:
"Google is becoming smarter every day, and many SEO 'tricks' that helped sites achieve high search rankings in the past are now seen as signals of spam and are outlawed. If you have been using these tricks in the past and have done nothing to remedy the situation, you could be walking a dangerous line."
Google is fighting against sites that attempt to game their way to the top of search results using techniques that infringe its webmaster guidelines. These techniques are considered bad for search because they can mean relevant websites get buried in search results, and make sites from legitimate website owners harder to find.
Google's algorithms detect many spam techniques and automatically demote the sites that use them. It also employs teams who manually review sites for spam activity.
Tober advises companies to keep three important questions in mind:
- Do you know if your SEO strategy is violating Google's guidelines?
- Are you aware of the impact a penalty can have on your sales and revenue?
- Are you aware of what your SEO team may have done in the past that could affect you in the future?
The final question is extremely important because Google is continually evolving its algorithms, making it difficult to know which activities are being targeted.
"Even the excessive use of guest blogging in order to increase the number of in-bound links to your web pages and so improve your search rankings seems to be an issue that Google is clamping down on now," explains Tober.
And some time ago he says it was very common in the SEO industry to incorporate many keyword links into the footer of company sites. But now such measures may well be counterproductive, since Google is getting better at identifying this kind of 'link optimization'.
It is important that companies who think they may have old links that Google might view as infringements do not just remove all the links at once, notes Tober. The best way to reduce risk is to remove the bad links slowly and substitute them with good new links in order to try and maintain the domain's search rankings.
"Of course, a single stealth does not automatically lead to a punishment by Google, but the interplay of a variety of infringements increases the likelihood of a penalty if companies do not monitor and adjust their SEO strategy regularly," Tober concludes.
Searchmetrics is urging website owners to use SEO software such as its own Searchmetrics Suite to learn what aspects of their sites they might need to address in order to ensure they are within Google's guidelines. More information is available at: http://www.searchmetrics.com/en/seo-visibility-drop/
Search visibility is an approximate measure of how prominent a domain is within search results. Searchmetrics tracks search visibility using its SEO Visibility score, an index score based on analysis of the search results for millions of keywords which the company studies every week. The index score is based on:
- The number of times a domain appears in the search engine results pages (SERPs) across the keyword set
- Its prominence within those SERPs (a higher ranking equates to a higher visibility score)
- The competitiveness of the keyword (higher search volumes equate to a higher visibility score)
Searchmetrics is the pioneer and leading global provider of digital marketing software and services. It operates the Searchmetrics Suite™, an innovative, interactive online marketing and enterprise level Search Engine Optimization (SEO) platform for companies and online agencies. Searchmetrics offers a holistic consulting approach to helping companies and online agencies develop and execute, intelligent, long-term digital marketing strategies encompassing SEO, content and inbound marketing and social media.
The company's flagship Searchmetrics Suite™ platform helps customers to define their individual business goals - such as increased ROI - and achieve them by delivering customized insights, forecasts, and recommendations. It provides detailed analysis and data in SEO, social media, content marketing and mobile to create a solid foundation for cross-channel digital marketing campaigns. The Searchmetrics Suite™ allows users to shape their own online visibility and differentiate themselves from potential competitors. Through individually scalable traffic and revenue forecasts and simulations, customers can identify how and where they need to develop their online presence, take appropriate action and track their performance against their goals.
The company has offices in Berlin, London, Paris and New York and operates its SaaS software through a network of partners and an online shop. The fast-growing company currently has more than 100 employees. It is backed by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many respected brands, such as T-Online, eBay, Siemens and TUI rely on Searchmetrics to ensure they have excellent visibility through intelligent online marketing strategies.
CloudNine PR Agency
Participants will reach the final if their IoT solution is liked. A community vote will determine the best solutions submitted in each country, after which an expert jury will select the national winners and the best international IoT solution. Each country's best solution can win a national marketing campaign worth up to €30,000 and become a partner in Deutsche Telekom's participating markets. The winning international solution can become partner of Deutsche Telekom Group across all eight coun...
Apr. 28, 2015 08:00 AM EDT Reads: 1,252
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
Apr. 28, 2015 08:00 AM EDT Reads: 1,174
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
Apr. 28, 2015 08:00 AM EDT Reads: 1,232
WebRTC Summit has announced today that Peter Dunkley has been named summit chair of WebRTC Summit 2015 New York. The 4th International WebRTC Summit will take place on June 9-11, 2015, at the Javits Center in Manhattan, New York. @ThingsExpo anticipates 90% of WebRTC companies & developers will monetize their products & services through IoT by 2016. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science...
Apr. 28, 2015 08:00 AM EDT Reads: 2,194
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Apr. 28, 2015 07:30 AM EDT Reads: 2,537
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual...
Apr. 28, 2015 07:00 AM EDT Reads: 2,405
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
Apr. 28, 2015 06:00 AM EDT Reads: 1,578
Apr. 28, 2015 05:45 AM EDT Reads: 1,390
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
Apr. 28, 2015 03:00 AM EDT Reads: 1,923
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Apr. 28, 2015 02:15 AM EDT Reads: 2,004
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Apr. 28, 2015 01:45 AM EDT Reads: 2,334
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Apr. 28, 2015 01:30 AM EDT Reads: 5,051
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubN...
Apr. 28, 2015 01:00 AM EDT Reads: 3,883
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 28, 2015 12:30 AM EDT Reads: 1,767
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
Apr. 28, 2015 12:00 AM EDT Reads: 4,665