SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

News Feed Item

WomenHeart & Burlington Launch Nationwide Heart of Style Tour To Raise Awareness About the Importance of Women's Heart Health

WomenHeart and Burlington Team Up for the Third Year to Educate Women on Heart Disease, the Leading Cause of Death among Women

BURLINGTON, N.J., Jan. 31, 2014 /PRNewswire-USNewswire/ -- Did you know that heart disease is the leading cause of death among women? That's why WomenHeart: The National Coalition for Women with Heart Disease and Burlington, a national off price retailer, have once again teamed up to support women's heart health education and increase awareness for this chronic and life-threatening disease. To commemorate the third year of its partnership, WomenHeart and Burlington are pleased to announce the launch of their nationwide Heart of Style Tour. The mobile event will travel to select Burlington locations throughout the country to inform women coast to coast about heart disease as their leading health threat and empower them to take charge of their heart health.

(Photos: http://photos.prnewswire.com/prnh/20140131/DC56740)

Customers across the country are invited to stop by the Heart of Style Tour vehicle to experience a fun and informative women's oasis, complete with plush comfortable seating and stylish décor. Experienced heart health professionals will be on board to provide complimentary heart health screenings, consisting of blood pressure and Body Mass Index tests, as well as a risk factor questionnaire. In addition, bi-lingual educational materials will be provided by WomenHeart Champions, heart disease survivors and community educators. The tour will stop at each of the below Burlington locations from 10:00 a.m.4:00 p.m.*:

  • 2/3 – Philadelphia, PA (1001 Market Street)
  • 2/4 – Elizabeth, NJ (651 Kapkowski Street)
  • 2/5 – Bronx, NY (2543 Webster Avenue)
  • 2/7 – New York, NY (Union Square)
  • 2/8 – Washington D.C. (11284 James Swart Circle, Fairfax, VA)
  • 2/10 – Greensboro, NC (3022 High Point Road)
  • 2/11 – Columbia, SC (302 Bush River Road)
  • 2/13 – Atlanta, GA (6425 Old National Hwy, College Park, GA)
  • 2/14 – Atlanta, GA (5900 Sugarloaf Parkway, Suite 605, Lawrenceville, GA)
  • 2/17 – Miami, FL (5737 NW 7th Street)
  • 2/18 – Miami, FL (1409 E. Hallandale Beach Blvd., Hallandale, FL)
  • 2/19 – Miami, FL (590 West 49th Street, Hialeah, FL)
  • 2/24 – Houston, TX (4426 North Freeway, Suite A)
  • 2/25 – Houston, TX (16590 Interstate 45 S, Conroe, TX)
  • 2/26 – Houston, TX (2812 Business Center Drive, Pearland, TX)
  • 2/28 – Dallas, TX (3000 Grapevine Mills Parkway, Grapevine, TX)
  • 3/1 – Dallas, TX (3131 Forest Lane, Suite 400)
  • 3/6 – Albuquerque, NM (5001 Montgomery NE)
  • 3/7 – Albuquerque, NM (3400 Calle Cuervo NW)
  • 3/10 – Phoenix, AZ (4525 E. Thomas Road)
  • 3/11 – Phoenix, AZ (5000 S. Arizona Mills Circle, Tempe, AZ)
  • 3/12 – Phoenix, AZ (6225 East Southern Ave, Mesa, AZ)
  • 3/14 – San Diego, CA (3962 Clairemont Mesa Blvd)
  • 3/15 – San Diego, CA (7938 El Cajon Blvd, La Mesa, CA)
  • 3/17 – Los Angeles, CA (245 East Magnolia Blvd, Burbank, CA)
  • 3/18 – Los Angeles, CA (22835 Victory Blvd, West Hills, CA)
  • 3/20 – Sacramento, CA (3671 N Freeway Blvd)
  • 3/21 – Sacramento, CA (6145 San Juan Avenue, Citrus Heights, CA)
  • 3/30 – Chicago, IL (1710 N Kostner Avenue)
  • 3/31 – Chicago, IL (4510 South Damen Avenue)

*Date/Locationss are subject to change. Starting February 1st, be sure to visit BurlingtonCoatFactory.com/HeartofStyle and follow #HeartofStyle.

In addition, from February 1 through March 31, Burlington customers can support women living with heart disease by donating $1 or more at check-out to benefit WomenHeart and their mission to educate women about the importance of heart health and to support women living with the disease. As a thank you for donating, customers will receive 20% off their purchase at www.1-800Flowers.com. Burlington will also donate $1, up to $25,000, to WomenHeart for every dress sold.

"Burlington remains committed to educating women about the importance of heart health," said Tom Kingsbury, president and chief executive officer. "We have once again partnered with WomenHeart to raise awareness about heart disease. We are pleased to add a new educational element this year, the Heart of Style Tour as a way to engage with women one-on-one offering complimentary heart health screenings and life-saving education."

"Our partnership with Burlington means that more women nationwide will receive the life-saving services and resources necessary to live a heart healthy life," said Lisa M. Tate, Chief Executive Office of WomenHeart. "We look forward to supporting women throughout the country as they strive for better heart health!"

During the past two years, Burlington and its generous customers have raised more than $2 million to support WomenHeart and its free education and support services for women living with heart disease in communities throughout the country. It also enabled the organization to continue to support and educate Hispanic women – a high risk population for heart disease – through its Para la Mujer Hispana initiative.

About Burlington
Burlington is a national retailer offering style for less with up to 65 percent off department store prices every day. Departments include ladies' dresses, suits, sportswear, juniors, accessories, menswear, family footwear and children's clothing. It also includes an assortment of furniture and accessories for baby at Baby Depot, home décor and gifts, along with the largest selection of coats in the nation for the entire family. Burlington has more than 520 stores in 44 States and Puerto Rico.  For more, visit www.BurlingtonCoatFactory.com.

About WomenHeart: The National Coalition for Women with Heart Disease
WomenHeart: The National Coalition for Women with Heart Disease is the nation's only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women's heart health through advocacy, community education, and the nation's only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free on line heart health action kit or to donate, visit www.womenheart.org.

WomenHeart Chief Executive Officer Lisa M. Tate is available for media interviews on:
-The Heart of Style tour and WomenHeart's partnership with Burlington
-National trends in women's heart health
-The need for increased awareness of heart disease in women
-Gender differences in cardiovascular care

SOURCE WomenHeart: The National Coalition for Women With Heart Disease

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...