|By Andreas Grabner||
|January 31, 2014 01:20 PM EST||
Two days before the Super Bowl people are not only betting on the winner, but also on the best commercial. Will the millions of dollars spent really pay off for the advertisers? We took a closer look at the Super Bowl Ad landing pages for these Super Bowl Ads. Our synthetic monitoring showed huge differences ranking from 1.4 to 10s+ load time. If these pages are already slow prior to the big day, we wonder how they will do on Sunday and if there is anything that can be done to speed things up.
With this blog we hope to give a wake-up signal to some of these companies. They need to take another look into their current deployment because we see a lot of web performance mistakes all over the place like:
- CDN Configuration Problems
- NOT optimized for Mobile
- NOT following Best Practices such as Spriting.
For Business Owners: Talk with your IT Teams and make sure they have the time and resources to analyze and do last minute fixes - otherwise it is possible that even with the funniest ad, you won't be able to convert viewers into customers because your website may crash or be slow. You can check out how fast your page is in the moment: Run an Instant Test with Compuware APM/Gomez.
For the DevOps and Web Architect Team: Run a quick sanity check with tools such as Compuware APM/dynaTrace AJAX Edition, PageSpeed, FireBug, ... and follow the best practices we have been talking about in the recent years.
CDN Configuration Problems
One of the advertisers landing page loads 248 images on that page. Most of these images are served from the home domain (e.g., www.company.com). Others are severed from Amazon's CDN. What's interesting is that on this page, 46 of these image requests result in an HTTP 403. This is a lot of time wasted by the browser and impacts the end user because he has to wait longer for the full page to load:
CDN Configuration problems lead to HTTP 403s and impact total page load time
Next Steps: Figure out if these image URLs are valid and really needed for the landing page. If so - check the CDN configuration. If they are not needed, they probably got onto the page by accident. Make sure to remove them from the HTML document so that they don't impact page load time.
Not Optimized for Mobile
How large do you want a mobile web site to be? 100k, 1MB, 10MB? Even though many of us now have LTE or 3G, downloading large web sites on a mobile device will always impact user experience. One of the mobile versions of the landing pages that I analyzed had 20MB in unzipped content and took about 15s to load. I used a Wi-Fi connection for this test. Here are the other Key Performance Indicators showing that this site is definitely NOT Optimized for Mobile:
The mobile version of the web site was very large (20MB) and had too many resources (434) until it was fully loaded
Next Steps: I would ask the question: why it is necessary to download all these images on the initial landing page when only a handful of them are shown anyway? Loading images of a picture gallery in advance will speed up scrolling through the gallery, but it will also impact the first impression of that page. This will make end users wonder how much data they just downloaded to access a "mobile" web site.
Business Folks: Don't waste your money - give IT more time to focus on web performance
After so many years of Web Performance Optimization Best Practices it still interesting to see "performance landmines" like the ones highlighted here. And - these are just a few of many that we found. If you want to learn more about what it takes to prevent these problems right from the start then check out some of our other blogs on Best Practices for DevOps and Avoiding the Classical Business War Room Scenario.
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 19, 2015 06:30 PM EDT Reads: 735
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 19, 2015 06:00 PM EDT Reads: 815
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
Apr. 19, 2015 05:45 PM EDT Reads: 1,443
With IoT exploding, massive data will transform businesses with opportunities to monetize almost anything that can be measured. In this C-Level Roundtable Discussion at @ThingsExpo, Brendan O’Brien, Aria Systems Co-founder and Chief Evangelist, will lead an expert panel of consultants, thought leaders and practitioners who will look at these new monetization trends, discuss the implications, and detail lessons learned from their collective experience. Finally, the panel will point the way forw...
Apr. 19, 2015 05:00 PM EDT Reads: 1,460
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
Apr. 19, 2015 05:00 PM EDT Reads: 1,104
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
Apr. 19, 2015 05:00 PM EDT Reads: 1,738
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
Apr. 19, 2015 04:00 PM EDT Reads: 1,378
How is unified communications transforming the way businesses operate? In his session at WebRTC Summit, Arvind Rangarajan, Director of Product Marketing at BroadSoft, will discuss how to extend unified communications experience outside the enterprise through WebRTC. He will also review use cases across different industry verticals. Arvind Rangarajan is Director, Product Marketing at BroadSoft. He has over 19 years of experience in the telecommunications industry in various roles such as Softw...
Apr. 19, 2015 04:00 PM EDT Reads: 1,606
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 19, 2015 02:00 PM EDT Reads: 1,438
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Apr. 19, 2015 12:45 PM EDT Reads: 2,048
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
Apr. 19, 2015 12:00 PM EDT Reads: 1,506
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
Apr. 19, 2015 12:00 PM EDT Reads: 1,124
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Apr. 19, 2015 12:00 PM EDT Reads: 2,101
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
Apr. 19, 2015 10:15 AM EDT Reads: 1,418
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Apr. 19, 2015 10:00 AM EDT Reads: 1,609