SYS-CON MEDIA Authors: Pat Romanski, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

News Feed Item

UMD Alumnus Company Squarespace to Run Inaugural Big Game Ad

COLLEGE PARK, Md., Feb. 1, 2014 /PRNewswire/ -- Ten years ago, in a small dorm room at the University of Maryland, Anthony Casalena set out with a $30,000 loan from his father to change the way websites were built and make it easy for anyone to create one.

Squarespace was born.

Now an industry leading, all-in-one website publishing platform provider, the company marks a milestone this Sunday with its first Super Bowl advertisement, titled "A Better Web Awaits." Read more about the ad and preview it in The Official Squarespace Blog, or on YouTube.

"Our goal was to create a spot that was appropriate for the Super Bowl while also communicating our values," said Casalena, CEO and founder of Squarespace. "The ad clearly establishes our mission as a company: Squarespace helps sets your website apart from the clutter we commonly find all over the web."

Casalena was a member of one the first cohorts of the Hinman CEOs Program, the nation's first living-learning entrepreneurship initiative, which places entrepreneurial students from all technical and non-technical academic disciplines together in a unique community where they live together, learn about entrepreneurship, and can launch new ventures.

"The Hinman Program is a great facilitator of ideas," said Casalena. "The program can connect you with the people you need to meet. It fosters a more professional way of thinking about a business and exposes you to things you wouldn't see otherwise, such as venture capitalists or evaluating business plans. It is valuable for you to see how all of these things work in the real world."

With 259 employees and offices in New York and Dublin, Squarespace is one of the biggest publishing platforms on the Internet, serving as a basis for millions of websites. Its user-friendly interface underlies a rich and deep publishing platform with a broad set of features.

In addition to dozens of fully customizable templates, each with a unique mobile experience, Squarespace offers simple drag-and-drop website management, blogging capability, modern ecommerce and donation capabilities, social media integration, a full suite of content block types such as photo galleries and events calendars (and no need for plugins), as well as special features for bloggers, photographers, musicians, restaurants and more.

Squarespace offers four mobile applications to complement its web-based service, including blogging app Squarespace Blog, photo gallery app Squarespace Portfolio, analytics app Squarespace Metrics, and idea app Squarespace Note.

From a team of one, Casalena built an award-winning company, as evidenced by:

Bootstrapped for six years, Squarespace completed a $38.5 million minority investment from Index Ventures and Accel Partners in 2010. Since then, the company released a complete overhaul of its publishing platform with Squarespace 6, more than doubled is staff and added dozens of features to its system, including its mobile apps.

After the Super Bowl, Squarespace's ad campaign will be expanded nationwide and include TV, digital, social, and out-of-home components. The commercials, created in 60-second and 30-second formats, can be viewed at http://www.squarespace.com starting February 2.

About the Hinman CEOs Program www.hinmanceos.umd.edu  
Hinman CEOs, a program of the Maryland Technology Enterprise Institute (Mtech) in the A. James Clark School of Engineering at the University of Maryland, is the nation's first living-learning entrepreneurship initiative, placing entrepreneurially-minded students from all technical and non-technical academic disciplines in a unique community. Students live together, learn about entrepreneurship, and can launch new ventures. The mission of Hinman CEOs is to foster an entrepreneurial spirit, create a sense of community and cooperation, and develop ethical leaders. All undergraduates from the University of Maryland, College Park are invited to apply for this competitive program. Brian Hinman, University of Maryland A. James Clark School of Engineering alumnus and successful entrepreneur, provided funding to initiate and support the Program.

SOURCE University of Maryland

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...