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MEDIA ALERT: Alex and Ani Releases Full-Length Version of Game Day Commercial

CRANSTON, RI--(Marketwired - February 02, 2014) -

WHO
Alex and Ani, a Rhode Island-based positive energy, lifestyle brand, creates Made in America products from recycled materials, designed by Carolyn Rafaelian.

WHAT
Alex and Ani releases full-length version of Game Day commercial.

WHEN/WHERE
Full-length ad set to air in 27 markets across the country during the game, including Denver, Seattle, New York, Boston, Washington D.C., San Francisco, and Baltimore, among others.

WHY
With Game Day ad space mostly taken up by food, technology and car commercials, Alex and Ani is taking the unexpected plunge into the competitive commercial spotlight, with an ad that barely features product imagery. Filmed entirely in Rhode Island, the commercial was shot and edited in-house by fellow Rhode Island-based company, Seven Swords Media, which creates the backdrop for their commitment to American jobs.

Alex and Ani's Game Day commercial, with a voice over by company CEO Giovanni Feroce, reinforces the brands' commitment to Made in America products and creating American jobs. Each individual product, from the early design process to labor to final production stages, is created in the United States. Alex and Ani is dedicated to creating jobs in America and revitalizing Main Street across the country as a way of sharing a message of positivity with the community.

VIDEO
Alex and Ani Big Game Ad 2014 (Teaser) | Main Street
https://www.youtube.com/watch?v=caNB6VycgaE

Alex and Ani Big Game Ad 2014 | Main Street America
https://www.youtube.com/watch?v=B94R8Vh-_ZM

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