Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, Elizabeth White, Wade Williamson, VictorOps Blog

News Feed Item

While 82,529 Fans Lit Up MetLife Stadium During the Pepsi Super Bowl XLVIII Halftime Show, Millions More Lit Up Twitter

From Playoffs to Postgame, Fans Continue Pepsi's Month-Long "Get Hyped for Halftime" Campaign with Speculation for 2015

EAST RUTHERFORD, N.J., Feb. 3, 2014 /PRNewswire/ -- Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY® award winning artist Bruno Mars and the Red Hot Chili Peppers, created a bright moment for both fans in stands and tens of millions watching around the world to kick-off tonight's Pepsi Halftime Show.  More than 82,000 fans literally lit up MetLife Stadium to hype the most watched entertainment broadcast of the year, and more than 200 million more took to social media about Pepsi's #Halftime. 

According to Twitter, there were 2.2 million tweets during the 12.5 minute Pepsi Super Bowl Halftime Show, of which a quarter of tweets were Pepsi #halftime.

Super Bowl advertiser Pepsi placed its in-game, :30 introduction, "Soundcheck NYC,"  just prior to halftime to hint at what was to come to viewers at home before revealing what the more than 82,000 screaming fans in the stands witnessed:  a light show and Bruno Mars and the Red Hot Chili Peppers' electrifying performance.  

(Photo: http://photos.prnewswire.com/prnh/20140203/NY57326-a )
(Photo: http://photos.prnewswire.com/prnh/20140203/NY57326-b )
(Photo: http://photos.prnewswire.com/prnh/20140203/NY57326-c )
(Logo:  http://photos.prnewswire.com/prnh/20120424/NY93895LOGO )

Created by Mekanism, the spot is a tribute to New York City with a clever musical twist.  Pepsi is "soundchecking" NYC to get ready for the biggest concert of the year: The Pepsi Super Bowl Halftime Show. From strumming the Manhattan Bridge, playing the Guggenheim "drums", mixing levels on a NYC subway train board, turn-tabling Columbus Circle, lighting up the Empire State building, highlighting the iconic East River Pepsi-Cola sign, and ending up at MetLife stadium, Pepsi's hometown and Super Bowl host city is transformed into musical instruments which hit a high note for getting fans hyped for the Halftime Show.  View "SoundcheckNYC" here:  http://www.youtube.com/watch?v=iISQEwleMuo&feature=youtu.be.

Tonight's "Soundcheck NYC" was the culmination of the brand's month long "Get Hyped for Halftime" campaign. Through paid, owned and earned media, Pepsi expanded its sponsorship and advertising for the Super Bowl for the longest duration in the brand's history and more so than any other Super Bowl 2014 advertiser. From play-offs to postgame, here's what got America most hyped: 

  • In a Broadway meets football mash-up, NFL legends Deion Sanders, Terry Bradshaw, Mike Ditka, Shannon Sharpe and more, helped answer the question of, "what if the 56th Annual GRAMMY Awards had a halftime show?" 28.5 MM tuned in and crowned Pepsi as the most talked about brand, having the number one share of voice among all advertisers and sponsors during the GRAMMY Awards.
  • Bringing the spirit of halftime to unexpected places, Pepsi surprised fans in Milligan, Neb., (the halfway point of America) with a concert by Lee Brice on a cold January night jolting the town's population 1700%, from 275 to nearly 5,000.
  • Reuniting Super Bowl IV attendees and first-ever celebrity Halftime performer Carol Channing for a "twice in a lifetime" experience.
  • Transforming game day at Buffalo Wild Wings into a surprise Pepsi Halftime Show with an original "Feels like Halftime" performance by Foreigner. 
  • Pepsi established its halftime heritage with "Pepsi: There Since the First Halftime," created by Motive, aired throughout the NFL Playoffs.
  • Other "Get Hyped for Halftime" activities included: delivering surprise halftime experiences via Uber and an interactive vending machine, and the Swedish sensation, The Bottle Boys' interpretation of Bruno Mars' hits.

All Pepsi "Get Hyped for Halftime" videos can be viewed at www.pepsi.com and on http://www.youtube.com/user/Pepsi.

In addition to Mekanism and Motive, Pepsi's "Get Hyped for Halftime" campaign was supported by Scratch, The Barbarian Group, OMD, Weber Shandwick, PMK-BNC, Davie Brown Entertainment, TracyLocke and Track. 

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the dat...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.