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As the health and wellness industry booms and gym memberships reach 52 million, ActivewearUSA brings leading Australian activewear brand Lorna Jane to the US market

CHARLOTTE, N.C., Feb. 3, 2014 /PRNewswire-iReach/ -- Summary: The health and wellness industry is predicted to grow rapidly over the coming years, with gym memberships alone increasing to 58 million by 2017. Now, an innovative new partnership between ActivewearUSA and Lorna Jane is ensuring that women across the US look as good as they feel while working out. 

(Photo: http://photos.prnewswire.com/prnh/20140203/MN56423)

The health and wellness industry is booming. Gym membership alone is reported to have topped 52 million last year and is tipped to grow to more than 58 million by 2017, according to the latest Gym, Health and Fitness Clubs industry report from IBISWorld. Yoga, dance fitness and workout activities have played a large part in the growing trend and the fitness industry has remained strong despite the global economic difficulties of recent years, thanks in large part to the increased consumer awareness of the value of maintaining good health. 

This enhanced awareness is reflected in the US Bureau of Labor Statistics' prediction that the fitness industry will grow by some 23% in the decade to 2020. With all manner of health and wellness activities becoming more popular, the activewear industry has also boomed during the last decade. New fabrics and technologies have led to impressive advancements, with innovations meaning that activewear can now be stylish and sporty at the same time.

No company embodies this new trend more than ActivewearUSA. Their dynamic brand is known for bringing bright, bold and stylish activewear to fitness enthusiasts across the US. From yoga and dance fitness enthusiasts to runners and skiers, ActivewearUSA has prided itself on supplying the latest fitness fashions to its customers. Now, the company has added a new string to its bow, with the news that iconic Australian fitness label Lorna Jane will now be available at ActivewearUSA.

The two brands have natural synergies. Both see the production and sale of activewear as being about more than just supplying the right clothes for the right activity. ActivewearUSA emphasises the value of fitness activity, as evidenced by the abundance of articles, information and tips available through its website and newly launched health and wellness magazine. Meanwhile, Lorna Jane's Active Living philosophy and daily practise of 'Move Nourish Believe' influences all aspects of the brand's design, inspiring customers to believe that anything is possible with enough hard work.

Avi Woolman, founder of ActivewearUSA, comments on the new partnership:

"We are extremely excited to be able to offer the Lorna Jane range to our customers. The Lorna Jane range is about looking good as well as feeling good. We are proud to be innovating and bringing new brands to the US health and wellness market to encourage women to work out and improve their health and wellbeing."

Avi's comments were backed by those of Lorna Jane Clarkson, founder of the leading Australian Lorna Jane range:

"For 25 years, Lorna Jane has inspired women towards Active Living. We create 100 new activewear designs each month allowing the modern woman to embrace her activewear wardrobe with no compromise on style. Our hope is to deliver our collections & Active Living philosophy to women the world over so our partnership with ActivewearUSA was a natural fit."

As the fitness and activewear industry continues to grow, leading partnerships such as this will ensure that as many individuals as possible are encouraged to achieve their fitness goals and to look fantastic while they are doing so.

For more information on the fitness industry and the innovative new partnership between ActivewearUSA and Lorna Jane, contact ActivewearUSA on 1 877 348 8727 or visit them at www.activewearusa.com

Media Contact: ActivewearUSA Media, ActivewearUSA, 1 877 348 8727, [email protected]

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SOURCE ActivewearUSA

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