Click here to close now.

SYS-CON MEDIA Authors: VictorOps Blog, Tim Hinds, Mike Kavis, Peter Silva, Glenn Rossman

News Feed Item

UDG Healthcare Announces a New Organizational Structure for Sales, Marketing & Medical Services to Better Serve Global Client Needs

Ashfield Commercial & Medical Services Integrates Eight Areas of Service

LONDON and IVYLAND, Pennsylvania, February 3, 2014 /PRNewswire/ --

Leading global outsourced healthcare service provider, UDG Healthcare (formerly United Drug plc), today announces the integration of its sales, marketing and medical service offerings within one division to better meet the needs of pharmaceutical clients. In addition to delivering its global services more effectively, this integration meets the industry demand for greater flexibility, insight and innovation from service providers. The new division, Ashfield Commercial and Medical Services, combines eight areas of expertise under the Ashfield division umbrella, allowing the newly created cross-functional business approach to enhance current and future client engagements.

The eight areas of expertise within the Ashfield division are:  

  • Ashfield Commercial
  • Ashfield Clinical
  • Ashfield Healthcare Communications
  • Ashfield Meetings and Events
  • Ashfield Insight and Performance
  • Ashfield Pharmacovigilance
  • Ashfield Market Access
  • Ashfield Medical Information

These eight service areas include companies in 22 countries, bringing together many well-known industry names in a cross-functional business approach that will deliver more value to clients. This enables Ashfield to develop solutions that harness excellence across their areas of expertise and work in partnership with clients to ensure impact, effectiveness and efficiency. Some of the highly successful individual business brands that will be brought under the Ashfield brand include:  

  • Ashfield - a contract service organization (North America, Europe & Japan)
  • Pharmexx - a contract service organization (Canada, South America & Europe)
  • Drug Safety Alliance (DSA) - a pharmacovigilance provider
  • Synopia Rx - a market access solutions provider
  • InforMed and Watermeadow - medical communications agencies
  • Universal WorldEvents - a healthcare meetings and events provider

Although Ashfield is primarily known in the North American market for its sales teams, nurse educators and call centers, under this new organization and branding, Ashfield will solidify its position as an expert in outgoing and incoming transfer of information within the healthcare environment.

The Ashfield portfolio provides solutions throughout the product lifecycle. In the pre-launch phase services include managing investigator meetings and developing scientific communications, through to organizing advisory boards and conducting the market research required to develop brand strategy. Once products are approved, Ashfield provides marketing consultancy, designs and organizes launch conferences, develops market access and payer strategies, and implements sales force effectiveness programs to ensure launch success then delivers sales solutions via Ashfield's multi-channel field and call center services. In addition, Ashfield provides the clinical education, patient support programs and medical information services to ensure patients and healthcare professionals receive the information and support they need to improve patient outcome.

Mary Anne Greenberg, Regional President in North America for Ashfield Commercial & Medical Services commented: "This transformation of our business allows us to deliver more for the industry, healthcare professionals and patients through our combined expertise and insight, while retaining the ingenuity and energy for which our companies are known. We have always put our clients and customers first and uniting these businesses in one division will help us address their challenges even more effectively."

Because of its breadth and depth of experience across many specialist areas throughout the world and its collaborative culture, Ashfield is able to create a synergy that delivers more than the sum of the parts, thereby bringing greater value to its pharmaceutical client and clients' customers, healthcare professionals and patients.

"This integration across the Ashfield division is a response to the major change our clients' businesses are going through. The healthcare industry wants to work with fewer vendors and more business partners who can bring breadth of expertise with a strong consistency of quality and compliance coupled with a spirit of innovation to cost-effectively accelerate their success," remarks Gareth Davies, Divisional Marketing Director.

For further information about Ashfield Commercial & Medical Services please visit the division's new website: http://www.ashfieldhealthcare.com

For inquiries:
Gareth Davies, Divisional Marketing Director
Ashfield Commercial & Medical Services    
Phone:  +1-215-688-1975
[email protected]

Sharon Marshall, Principal
Marketing Solutions
Phone: +1-215-538-1437
[email protected]

Photos are available for Mary Anne Greenberg and Gareth Davies on request

SOURCE UDG Healthcare

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...