SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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IAB South Africa Launches, First Member of the IAB Global Network on the African Continent

Marking its first entry onto the African continent, the Interactive Advertising Bureau (IAB) announced today that the Digital Media & Marketing Association (DMMA) has signed a license agreement to rebrand and establish itself as IAB South Africa. Based in Johannesburg and headed by Jarred Cinman, former Chair of the DMMA, the new IAB South Africa kicks off already representing more than 96 local online publishers and 93 creative, media and digital agencies. In keeping with both the IAB and the DMMA’s mission to drive the expansion of the interactive marketplace, IAB South Africa will embrace IAB best practices, introduce education programs and create research initiatives to encourage national and international opportunities for digital publishers in the country.

“With the launch of IAB South Africa, there are now IABs on all the world’s continents except Antarctica,” said David Doty, Executive Vice President and CMO, IAB, who also heads the organization’s international efforts. “With an already proven track record of moving the digital industry forward, Jarred Cinman and his team bring a level of expertise and knowledge to the newest IAB that is not only of tremendous benefit in their country, but to our global members that are looking to build relationships in South Africa and to our network of 41 other IABs around the world.”

“There are some very clear benefits to being part of an established and respected global network,” said Cinman. “It gives us the ability to be part of IAB global standards, to replicate the key international research studies and see how South Africa fares in a global context, as well as a seat at the international IAB table with access to case studies of successful strategies in other markets. In short, being part of the IAB gives our members access to international knowledge and best practices, while ensuring that South Africa takes part in the global, digital conversation.”

Outside the U.S., in addition to this new IAB in Africa, IABs have been formed in Asia, Australia, Europe, North America and South America. Across the world, there are 40 national IABs and one regional, IAB Europe, created in Brussels to further the needs of that continent’s 25 national IABs and their hundreds of corporate members in such critical areas as policy, research and education. They are each independently owned and operated, functioning under bylaws consonant with local market needs, with transparent governance and finances, to advance the interests of the digital industry.

To learn more about the IAB global network, please visit iab.net/global.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

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