SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Teen Superstar Zendaya Announced As X Out® Brand Advocate

The multi-talented artist shares how she beat breakouts in just one easy step

SANTA MONICA, Calif., Feb. 3, 2014 /PRNewswire/ -- Actress, singer, author and dancer Zendaya shakes up how she sees her acne routine with X Out, from the makers of Proactiv®. Designed as the anti-hassle, anti-drama, anti-breakout all-in-one Wash-In Treatment, Zendaya's busy lifestyle and exuberant personality make her the perfect spokesperson for the acne line designed for people who are too busy to deal with doctor visits, complicated routines, or other time-consuming acne treatments with sometimes less than stellar results.

(Photo: http://photos.prnewswire.com/prnh/20140203/NY57550)

Zendaya began experiencing breakouts on her back and shoulders while appearing on "Dancing With the Stars." The sweat and stress became constant triggers for her blemishes and after a long day of practicing and performing, her mind was on recovery rather than on her skincare routine. She turned to X Out to help her achieve clear, beautiful skin in just one simple step.

"X Out is so easy to use! I can quickly wash my face and body and know that all of that good-for-you medicine will do its job so I can focus on my passions instead of being self-conscious about how my skin looks." said Zendaya. "X Out has helped me keep up my confidence and I know it can help anyone who would rather have fun than worry about blemishes. If you want clear, seriously good-looking skin, X Out is for you."

X Out contains the proven acne fighting power of 8.5% benzoyl peroxide along with smooth beads to help exfoliate dead skin cells and a moisturizing complex designed to help protect and soothe the skin.  Perfect as a face wash, body wash, spot treatment or all-over mask, the formula contains essential fatty acids and other humectants that help protect the skin and provide the moisture it needs to look its best for selfies, first dates, college graduation and everything in between.

Zendaya adds the exciting partnership with X Out to her already impressive list of accomplishments.  The 17-year-old is not only a successful recording artist and actress but was the youngest contestant to ever appear on the popular dancing competition show "Dancing With The Stars." Zendaya also authored her first book "Between U and Me: How to Rock Your Tween Years with Style and Confidence" in 2013.

Zendaya recently wrapped her first X Out shoot and will be appearing in national TV commercials and digital campaigns for the brand throughout 2014.

As an added bonus, Zendaya is also giving her large social following known as Zswaggers and X Out fans a behind-the-scenes look into her commercial shoot through exclusive original content available soon on X Out's social channels.

  • Facebook.com/XOut
  • @XOutBreakouts on Twitter
  • @XOut on Instagram
  • Youtube.com/XOut

Visit www.xout.com for more information on the Wash-In Treatment and the X Out family of products. 

About X Out

X Out®, by the makers of Proactiv® is a Wash-In Treatment designed for teens. The new one-step acne treatment is a Wash-In Treatment which delivers powerful acne-fighting medicine directly into the pores, leaving it behind to treat blemishes and help kill breakout-causing bacteria. X Out helps banish existing pimples while nourishing skin with a moisturizing complex that leaves skin feeling smooth and looking healthy. This treatment contains the proven acne fighting power of benzoyl peroxide (8.5%) along with smooth beads to help exfoliate dead skin cells. X Out is dermatologist tested, non-comedogenic, paraben and sulfate-free, and suitable for all skin types.

About Guthy-Renker LLC

Guthy-Renker® is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.

More than sixteen years ago, Guthy-Renker introduced Proactiv® leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; and Gurgaon, India.

SOURCE X Out

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