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Panasonic Europe appoints new President for its Automotive & Industrial Systems Operations

Panasonic Europe today announces the appointment of Dr. Wilhelm Steger to the position of President of Panasonic Automotive & Industrial Systems Europe (PAISEU). Bringing more than 17 years of leadership experience in the automotive industry and related sectors to his new role, Dr. Steger will be responsible for driving the growth of Panasonic’s presence within the automotive and industrial devices sectors in Europe, identified as prime B2B opportunities for the company.

Following the announcement in April 2013 of the creation of a new global four-company structure, Panasonic has continued to integrate its operations under four distinct organisations: Automotive & Industrial Systems, Eco Solutions, Appliances and AVC Networks. With the completion of this programme expected in October 2014, Dr. Steger will facilitate the successful integration within the Automotive & Industry Systems Company in Europe.

Laurent Abadie, Chairman and CEO, Panasonic Europe, commented: “The automotive and industrial systems sectors have already been proven to offer Panasonic enormous scope for growth and we have already demonstrated significant innovative solutions in areas such as automotive infotainment, electronic systems, driver assistance and batteries for hybrid and electric vehicles. But we will also strengthen our efforts in factory automation and industrial components and systems for the energy, environment, safety, appliances and infrastructure sectors. Dr. Steger’s appointment as President of PAISEU shows our long-term commitment and strong expansion plans with our existing customers and prospects, our partners and employees in these markets.”

“Panasonic is ideally placed to create comprehensive solutions for the automotive and closely related professional industries providing our customers with a clear competitive advantage,” added Dr. Wilhelm Steger. “With access to such a broad range of innovation and engineering expertise across the company, PAISEU will be able to offer new technologies, solutions and consultancy that no other company could match. I look forward to working with my counterparts across the business to harness the power of our shared vision and the talent of the Panasonic workforce to maximise the opportunities for both Panasonic and the industry as a whole.”

Dr. Steger joins Panasonic from Delphi and has previously held executive management positions in Siemens, Siemens VDO and Continental.


About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen (68 billion euros) for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at

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