SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Texas Lands the Launch of Chloe's Soft Serve Fruit Pops™

H-E-B is the first retailer to carry the all-natural, three-ingredient Chloe's Soft Serve Fruit Pops™, a delicious, nutrition-rich alternative to the high fat of ice cream and the artificial ingredients of frozen yogurt

SAN ANTONIO, Feb. 3, 2014 /PRNewswire/ -- Chloe's Soft Serve Fruit Co™ started as a small idea with the hope of filling a large void in the frozen treat market. With its chic Manhattan storefront attracting crowds, the company has quickly turned into a gastronomical phenomenon, setting a new standard for the industry. Now a version of the popular Soft Serve Fruit, created by Chloe Epstein, mom of three and her partner, tri-athlete Michael Sloan, is available nationwide as a consumer packaged good. H-E-B stores throughout Texas are filling the frozen food cases with these deliciously unique frozen treats. 'Chloe's Naturally 3 Pops' come in strawberry, mango and raspberry 4-packs, each pop is 2.5 FL OZ. The suggested MSRP is $3.99-$5.99. H-E-B is retailing Chloe's Naturally 3 Pops at $3.98.

All Texans appreciate real fruit paletas, aguas frescas, and fresh fruit smoothies. Chloe's Soft Serve Fruit Pops is the best of all of those, in the form of a traditional popsicle, packing just 60 calories. Plus, Texas's mild winters mean Texans enjoy pops year-round.

The timing of the launch coincides with what many resolve each New Year- to eat healthier. Made with just three ingredients: real fruit, filtered water and a touch of organic cane sugar, Chloe's Soft Serve Fruit Pops are not your typical frozen fruit bar. They are rich with intense fruit flavor and have a creamy consistency created by the company's proprietary, three-ingredient Soft Serve Fruit process. The creamy Soft Serve Fruit is dispensed directly into the pop molds resulting in this deliciously unique treat.

In creating Chloe's Soft Serve Fruit, "I was searching for an alternative to the artificial ingredients of frozen yogurt and the fat and dairy of ice cream. I was looking for something that I could confidently serve myself and my children," said Chloe. "Michael Sloan and I created Chloe's Soft Serve Fruit Co. after experimenting with frozen fruit in our home kitchens. We set out to develop a delicious, wholesome, innovative frozen treat with minimal ingredients. We believe that it's possible to indulge in great tasting food that is at the same time great for you."

Chloe's Naturally 3 Pops are dairy free, gluten free, fat free, GMO free, cholesterol free, free of all eight major allergens and are certified kosher pareve and vegan. In less than two years, Chloe's has become the "darling" of New York City residents—celebrities and regular folks alike. The response from Texans is anticipated to follow suit.

"Our initial sales at H-E-B are so exciting. We've witnessed a tremendous response to our Pops from everyone be it parents, kids, foodies, health conscious consumers, and those with food sensitivities and field constant requests to make our Soft Serve Fruit more accessible," adds Chloe. "Making our Pops available for nationwide distribution to grocery stores is an answer to that demand. Adults appreciate the minimal, real fruit ingredients as well as the distinct consistency, and everyone loves the taste!"

Chloe's Soft Serve Fruit Co. operates a flagship retail location in Union Square at 25 E 17th St., New York City and a seasonal shop in the Hamptons, in Watermill, NY. Chloe's Soft Serve Fruit has penetrated the East Coast with over 500 locations selling Chloe's via soft serve machines and as grab & go Pops in places such as K-12 schools, universities, hospitals, entertainment venues and third party locations.

For more information about the company visit www.chloesfruit.com.

About Chloe's Soft Serve Fruit Co™ 
Founded in 2010 by three health-conscious entrepreneurs and based in New York City, Chloe's Soft Serve Fruit Co.™ is the all-natural, three-ingredient alternative to frozen yogurt and ice cream. Soft Serve Fruit is made simply from real fruit, filtered water and a touch of organic cane sugar. It is free of dairy, gluten, fat, sodium, cholesterol and all eight major allergens (including nuts), and has the health benefits of the underlying fruit. Michael Sloan, Chloe and Jason Epstein set out to create a simple, wholesome and delicious frozen treat without any artificial ingredients, or guilt. Today, the rapidly expanding company is available in over 500 locations and offers national shipping across the continental U.S.

SOURCE Chloe’s Soft Serve Fruit Co.

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