SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Clinical Research Commences On The Dukan Diet; Early Findings Show Immediate Results And Significant Weight Loss

Lead Researcher: Dukan Diet coaching offering appears to be an essential factor in rapid success for study participants

NEW YORK, Feb. 3, 2014 /PRNewswire/ -- Early results from a recently commenced, independent clinical trial released by Medicus Research and presented at the Scripps Natural Supplement 2014 Conference show The Dukan Diet to be an effective commercially available weight loss program. Researchers said the results also suggest The Dukan Diet's personalized online coaching is a critical component to immediate results and weight loss success.

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"Early in our clinical research on The Dukan Diet, we are finding statistically significant weight loss in our participants with varying True Weight goals," said Dr. Jay Udani, lead researcher, CEO and Medical Director at Medicus Research. "During the four-week trial period which includes the Attack and Cruise phases of The Dukan Diet, participants lost nearly 6 pounds on average and reported no adverse effects while doing it."

"The coaching offering of The Dukan Diet appears to be an essential factor in this early weight loss success," said Udani. "We are continuing our research to measure the effectiveness of The Dukan Diet over an extended period and look forward to completing our study later this year."

According to Udani, participants in the study are healthy individuals who weighed 25 pounds or more than their True Weight – target individualized weight identified by The Dukan Diet's proprietary algorithm which considers several key parameters. Participants received the New York Times bestselling book, "The Dukan Diet" and membership to The Dukan Diet online coaching program. Study participants utilized smartphone application-based monitoring software from Medicus Research for daily meal and weight entry.

The initial four week study is part of a larger 24 week independent clinical study designed to evaluate The Dukan Diet and its online coaching program. Complete results are scheduled for release later this year.

According to internationally recognized nutrition adviser and author, Jacqueline B. Marcus, MS, RDN, LD, CNS, FADA, FAND, "These initial findings demonstrate some of the key reasons why I've been a third-party advocate of The Dukan Diet. This is a diet that provides a clear plan toward achievable goals, immediate results and long-lasting success while eating real foods from the start, including lean proteins and fresh vegetables."

"What we see here in this initial stage of the study is The Dukan Diet works and study participants felt well while they were following the first two phases of the diet plan," said Marcus. "This research is an important step towards connecting scientific evidence with a diet people around the world have been following for more than forty years."

The Dukan Diet is a four-phase program with 24/7 online coaching to support and provide advice to members during their journey. The first two phases focus on lean proteins, non-starchy vegetables, oat bran, water and daily walking, while the final two phases incorporate a full range of foods and beverages in managed amounts, including starchier vegetables, whole grains, fruits, cheese and even wine, if desired.

Medicus Research, an internationally-renowned research organization, is conducting the 2014 clinical study which is funded by The Dukan Diet.

"We know The Dukan Diet works. It's been proven in the lives of millions of people around the world who have followed the plan. We know it is safe and effective with immediate and long-lasting results," said Nicolas Holleville, Managing Director of The Dukan Diet in the U.S. "We are committed to investing in independent research to gain scientific evidence to support Dr. Dukan's lifelong work and achievements."

ABOUT THE DUKAN DIET
The Dukan Diet is a lifestyle weight-loss program created by renowned French physician Dr. Pierre Dukan. Consisting of four phases to reach and maintain True Weight for life, the diet emphasizes more than 100 lean proteins and vegetables, oat bran, plentiful amounts of water, daily walking and personalized coaching. Dr. Dukan's #1 New York Times Bestseller The Dukan Diet: 2 Steps to Lose the Weight, 2 Steps to Keep It Off Forever has sold more than eight million copies and has been translated into 14 languages in 32 countries. To learn more, please visit DukanDiet.com and connect with The Dukan Diet on Facebook, Twitter, Pinterest or YouTube.

About Medicus Research
Medicus Research is an internationally renowned contract research organization specializing in the study of dietary supplements, functional foods, medical foods, botanical drugs and cosmeceuticals. The California-based CRO was founded by Jay Udani, MD, who is recognized as a Key Opinion Leader in the global natural health products industries. Nutrition Business Journal named Medicus Research the winner of the prestigious 2013 NBJ Science Award. Dr. Udani was recently honored by PharmaVOICE magazine as one of the 100 Most Inspiring People in the Life-Sciences Industry. Medicus Research has designed, executed and analyzed more than 150 Phase I - IV clinical trials. The company designs its clinical trials to guarantee that its studies are structure/function compliant and follow strict guidelines issued by FTC, FDA, and EFSA for subject population and endpoint selection. Medicus Research has established GCP and FDA compliant SOPs, internal QA processes, and proprietary management technology systems which ensure the highest quality for all aspects of the study process.

In 2013, alone, Medicus Research conducted 70 research studies, successfully defended claims with FTC,FDA, NAD and class action lawsuits, had an impressive eight studies published in peer reviewed journals, won top awards for two scientific abstracts, published results for the first virtual clinical trial for Natural Health products, and was granted two patents. Learn more about Medicus Research by visiting www.MedicusResearch.com.

CONTACT: 
Krissy Zotaley
312-981-8553
[email protected]

SOURCE Dukan Diet

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