SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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CORRECTING and REPLACING Airpush and OpenX Announce Partnership to Launch AirX Private Mobile Ad Exchange

Fourth graph, first sentence of release should be attributed to Rob Kramer, general manager, mobile, OpenX (sted: Laura Buchman, vice president, publisher solutions, OpenX).

The corrected release reads:

AIRPUSH AND OPENX ANNOUNCE PARTNERSHIP TO LAUNCH AIRX PRIVATE MOBILE AD EXCHANGE

Major New Exchange to Provide Programmatic Mobile Buyers with Access to One of the Largest Supplies of App Inventory

Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.

With the combination of Airpush’s scale and OpenX’s innovative private exchange capabilities and multiscreen media buyers, AirX will provide advertisers with access to billions of mobile impressions across approximately 30 percent of the worldwide Android installation base. Given Airpush’s 100 percent opt-in user base, which creates brand safe environments, AirX is one of the highest quality inventory pools available to mobile buyers. In addition, a majority of the inventory in the new AirX exchange will include highly sought after, GPS-derived location data as well as a rich array of demographic and contextual data. AirX traffic will also include Airpush’s unique push notification ads and in-app banners, video, rich media, native and other new mobile ad formats.

“RTB buying has already disrupted the way digital media is bought and sold, but there is the potential for even greater disruption as a result of the quantity of inventory and the availability of rich contextual data sets,” said Seth Socolow, senior vice president, strategic partnerships, Airpush. “We evaluated many partners when planning the best way to offer our inventory to the programmatic buying community and OpenX was the clear winner. The OpenX platform, including its SSP technology, exceeds any currently available and their management team shares our vision for creating exciting new opportunities in the mobile space.”

“We’re thrilled to partner with Airpush to help mobile app developers maximize their revenue and offer advertisers more efficient ways to access high quality mobile app inventory at scale,” said Rob Kramer, general manager, mobile, OpenX. “By bringing OpenX’s unparalleled auction mechanics to AirX, app developers can now take full advantage of market-based pricing and realize the true value of their inventory.”

About Airpush

Ranked #2 on the 2014 Forbes’ list of America’s Most Promising Companies and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 230 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow us on Twitter @AirpushAds.

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, which includes Supply Side Platform technology, and content valuation. OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. For more information, please visit www.openx.com.

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