SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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SocialBro Announces Insurance Provider Wins Battle of the Brands at Super Bowl with 710% Increase in Twitter Followers

Twitter analytics specialist SocialBro has named Esurance the winner in its Super Bowl Final league table, demonstrating the power of integrating social media and traditional advertising.

Data specialists at SocialBro analysed the Twitter feeds of 30 well-known brands before, during and after the Super Bowl game.

Esurance, an insurance provider with fewer than 10,000 followers prior to the game, secured the biggest community growth of the big brands, increasing its follower count by over 710%. It also netted over 500,000 mentions on Twitter thanks to the lure of a $1.5 million dollar sweepstake announced during a television commercial which aired straight after the game.

Budweiser followed Esurance in second place, with a 22% increase in followers (+8000 users) thanks to its adorable #PuppyLove campaign. Other notable campaigns included Chevrolet’s Truck and Buck romance theme which helped it gain an additional 2258 followers, and David Beckham’s #uncovered spot for H&M which won 8827 new fans on Twitter.

"The battle of the brands at the Super Bowl is as hard fought as the game itself," said Javier Burón, CEO and founder of SocialBro. "But what's really exciting about the marketing around high profile events like these is that, when you look back over recent years you've got an annual benchmark that shows how social has taken a giant leap forward to become such a vital element of the mix, with the really successful campaigns proving that the way to get really ROI from marketing spend is to take a truly integrated approach."

According to Twitter, this year’s Super Bowl Final generated 24.9 million tweets, with hashtags mentioned in 57% of Super Bowl ads. The advertising battle started early, with 30 official Super Bowl ads online by Friday 21 January.

SocialBro is an advanced cloud solution for the management and analysis of Twitter communities. It enables Twitter for businesses, helping companies to better engage with their audience and increase their communities’ growth qualitatively.

Since its launch in May 2010, SocialBro has achieved rapid growth attracting over 180,000 users from 70 countries including a significant proportion of professional Twitter users, corporates and agencies, such as CBS, NASCAR, Coca-Cola, T-Mobile and Publicis.

View the full league table: http://tinyurl.com/pnsrwv6

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