Click here to close now.

SYS-CON MEDIA Authors: Dana Gardner, Elizabeth White, Liz McMillan, AppDynamics Blog, Pat Romanski

News Feed Item

How the Hospitality Industry Is Getting People to Download - and Keep - Their Brands' Mobile App

Hospitality Technology Europe 2014 dissects the way major hotel brands are maximizing their mobile app power

OKLAHOMA CITY and MANCHESTER, England, Feb. 4, 2014 /PRNewswire/ -- The World's leading technology and hospitality experts take over London's Earls Court today for the kick-off of Hospitality Technology Europe (HTE) – Europe's specialist hospitality technology event that is forecasting a 60% growth for the 2014 show. IT executives and V.I.P. from leading travel operators, online travel agents, travel management companies, hoteliers and airlines are coming to collaborate on the latest technology decisions facing the industry over the next 3 quarters - with relevant hospitality industry mobile apps being one of the more pondered over issues.

(Photo:  http://photos.prnewswire.com/prnh/20140204/PH57987)

Maximising Your App Power, a selected panel of HTE key experts from the hospitality and technology sectors, addresses the methodologies behind hospitality getting guests to download and use their mobile apps not only while visiting their property - but also how they are keeping guests from deleting the app. The group is moderated by University of Brighton senior lecturer and executive council member of the Institute of Hospitality, Dr. Ioannis Pantelidis. The panel will inform on the status of mobile app functionality for hospitality and encourage discussion on how technology companies can make brands' and properties' apps so multifunctional that guests will value the features enough to take up permanent real estate on their smartphone.

"Very few mobile apps in hospitality address the entire lifecycle of a guest, and the few that I've seen that claim to are so crude, that they're really no more than glorified interactive phone directories," says panel member Ken Marold of Monscierge. "I see a lot of booking apps - but usefulness drops off after that. And once usefulness drops off so does the app from my phone - and any meaningful connection with me through the mobile channel. It's something hospitality needs to face in order to keep guests coming back to them and not 3rd-party apps."

Monscierge is a hospitality software technology firm most recently noted for deploying technology throughout more than 30 countries for the Novotel brand alone, and having fully developed and branded hotel mobile applications available on both iOS and Android in 11 languages - unprecedented in the hospitality mobile space.

In the interview with Marold, he comments, "App power is about actionable insight. Actionable insight builds a guest profile full of historical data, which is your crystal ball. So the next time they arrive, they get a specific upgrade deal or an offer to hit the lounge, or if the queue is long, trigger a message to let them know they can check in while they're en route and when they get to their room it's already stocked with the extra amenities they requested last time."

He goes on to say maximizing app power in hotels is about delivering a more immersive, layered travel experience. "My company, Monscierge, created a Recommendation Network™ for the hospitality industry as a way to facilitate a dialogue with local area small businesses and to give hotels the power to curate local information for their guests, and for your guests to share their experiences back to you and to their social networks." Monscierge mobile apps have now curated almost 60,000 local hotel recommendations for guests. These local recommendations from the hotels are accessible from anywhere, giving reason for a user to keep such an app on their phone. It also delivers features such as localized travel information, and staff-to-guests communications among other features that are controlled from logging into the correlating CMS portal.

HTE is looking to the panel to deliver further insight on how mobile applications are effectively developed and marketed to guests.

About Monscierge

Monscierge is an international software company specializing in innovative hospitality solutions. They developed a system called Connect to facilitate elegant connections between the guest, hotel properties and brands. Connect solutions encompasses platforms such as mobile, tablet, large-format touch-screen devices and a central web-based platform to manage all content. With installations in almost 40 countries, Monscierge is dedicated to improving guest experiences and hotel staff efficiency globally.

Media Inquiries:

Crystal Robinson

www.monscierge.com

Email

1 (888) 426-5730  U.S. 

+ 44 75 8522 0759 U.K.

Read more news from Monscierge.

SOURCE Monscierge

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
T-Mobile has been transforming the wireless industry with its “Uncarrier” initiatives. Today as T-Mobile’s IT organization works to transform itself in a like manner, technical foundations built over the last couple of years are now key to their drive for more Agile delivery practices. In his session at DevOps Summit, Martin Krienke, Sr Development Manager at T-Mobile, will discuss where they started their Continuous Delivery journey, where they are today, and where they are going in an effort ...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers ...
Software Development Solution category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. "We are honored to be recognized as a leader in the software development industry by the Stevie Awards judges," said Steve Brodie, CEO of Electric Cloud. "We introduced ElectricFlow and our Deploy app...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...