SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Goodbye Squeaky Toys, Hello Looky Loo Light: Electronic, Professional-grade Distraction Tool Helps Child Photographers Take Winning Shots

Looky Loo Light launches Kickstarter project this week

KANSAS CITY, Mo., Feb. 4, 2014 /PRNewswire/ -- The Looky Loo Light (http://lookyloolight.com) is a breakthrough in the world of children's photography. A four-panel set of blinking, colorful LEDs and integrated sound, the wireless attachment fits any SLR camera lens and provides effortless distraction for young, wandering eyes. Launching as a Kickstarter project this week, the product has already received accolades from the photography community.

(Photo:  http://photos.prnewswire.com/prnh/20140204/PH57904-a)

(Logo:  http://photos.prnewswire.com/prnh/20140204/PH57904LOGO-b)

Entrepreneur and photographer Allison Carenza (http://www.allisoncarenza.com/) conceived the idea for the Looky Loo Light in her own studio, where she specializes in portraiture, from maternity to seniors to infants. "I just kept thinking there's gotta be a better way to get kids to focus on the camera."

Every photographer of infants and young children knows how difficult it can be to get "that" shot. Parents and guardians are paying for keepsake images with the child looking directly into the camera, but that's easier said than done. The typical approach is to use some kind of squeaky toy to attract the child's attention, but this stimulus wears off quickly. The more fidgety youngsters may not respond at all.

"With young children you really only get a good 20 minutes in a photo session - making the most of those minutes has always been a challenge. The Looky Loo Light keeps my hands free, keeps the child focused on the camera itself, and results in a much more natural expression," explained Carenza. "Gone are the days of frustrating shoots where camera-shy kids are looking anywhere but the camera; the Looky Loo light helps even the most distracted kids focus. Now, it's just me, the camera and the child. I'm able to connect with my subjects even better."

A problem-solver by nature, Carenza wanted a solution that was both convenient and effective, delivering superior results to the squeaky toy. She hit upon technology as a way to integrate the distraction device with the camera, which would keep both of her hands free to take those priceless, indelible photographs. The device features multi-colored, low-light LEDs that adapt to fit the lens of any SLR camera. Three on-board patterns add variety to the light and sound effects.

Even before the production model was finalized, the Looky Loo Light had already achieved a measure of success. Last July, Carenza presented the technology on Dream Big America, a national live, syndicated radio show that invites listeners to vote for their favorite startup business. When the votes were tallied, the Looky Loo Light had edged out its opponents. The Dream Big America prize package is valued at over $19,000 in money and services that have helped further refine the Looky Loo Light.

Launching the Kickstarter project is the next step forward. The goal for the Looky Loo Light team is to move out of the prototype phase and enter full-scale production. The concept has clearly been proven; likewise, the warm reception from Dream Big America demonstrates that the Looky Loo Light is a winning proposition, the purpose and usefulness of which everyone can understand.

Joining Carenza on the Looky Loo Light team are her husband Jon, who manages design and IT, and Ian Cahill, a specialist in business development. For those eager to keep tabs on the team's progress, the team is active on both Facebook and Twitter.

About Looky Loo Light

The Looky Loo Light is the first professional grade electronic "distraction" tool on the market. Combining colorful moving lights and integrated sound, the Looky Loo Light is sure to be a hit with your clients or family. The LED lights are designed to be low-light and can be used as part of three on-board patterns.

The Looky Loo Light team is based out of Kansas City, MO and continues to push forward with the Looky Loo Light. The team also has plans to engineer a whole line of Looky Loo inspired products for cameras and other multimedia devices.

Contact:

Allison Carenza 
1-816-830-2127 
Email

Read more news from Looky Loo Light.

SOURCE Looky Loo Light

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!