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Napster Mobile Launches Over-The-Air Music Service in Japan; Delivers Full- Length Downloads and Ringtones To NTT DoCoMo Subscribers
Napster Mobile Launches Over-The-Air Music Service in Japan; Delivers Full- Length Downloads and Ringtones To NTT DoCoMo Subscri

By: PR Newswire
Nov. 6, 2006 05:01 AM

LOS ANGELES, Nov. 6 /PRNewswire-FirstCall/ -- Napster , the digital music pioneer, today announced the launch of Napster Mobile on iMode, NTT DoCoMo's mobile internet platform currently used by over 40 million of its over 52 million mobile subscribers across Japan. For a low monthly fee, DoCoMo customers can use Napster Mobile to access full-length songs and ringtones that can be delivered over-the-air (OTA), directly to their mobile handset for immediate listening and downloading. The launch of Napster Mobile's OTA music delivery service on iMode marks a significant expansion of the relationship between Napster and DoCoMo. The companies' relationship officially kicked-off last month when Napster and Tower Records Japan launched Napster Japan, the country's first PC-based music subscription service, which boasts compatibility with a wide variety of current and future DoCoMo mobile handsets. Using a compatible DoCoMo handset gives Napster Japan's Napster To Go portable subscription customers the power to transfer their favorite music from their PC directly to their mobile phone.

"With analysts projecting that mobile music will become a multi-billion dollar business in Japan over the next few years, we are very pleased and excited by Napster Japan's deep partnership with DoCoMo, Japan's number one wireless carrier," said Chris Gorog, Napster's chairman and CEO. "DoCoMo's aggressive promotion of our offerings in Japan -- both the PC subscription service and the over-the-air mobile service -- will enable Napster to deliver on our commitment to helping music fans everywhere enjoy the best digital music experience possible."

iMode customers can subscribe to Napster Mobile to enjoy unlimited access to Napster Mobile's comprehensive music programming features, including personalized recommendations, featured artists and new releases, exclusive music and chart information, and to browse Napster Mobile's vast catalog of full-length songs and ringtones. Napster Mobile subscribers in Japan pay a monthly access fee of approximately $3 per month, and can acquire individual songs and ringtones for mobile delivery and download using a "credit-based" system. Subscribers receive 300 credits per month to procure individual songs and ringtones, and they can purchase additional credits at any time.

Full-length songs from Napster Mobile can be delivered over-the-air and downloaded to a variety of different DoCoMo handsets, including the N902iX, the SH903i, the F903i, the D903i and other soon to be released models in the 903i series. Considering both the Napster Japan PC-based service and Napster Mobile, there are currently over 14 models of DoCoMo mobile handsets that boast compatibility with Napster, with such compatibility to be standard in future consumer handsets from DoCoMo.

DoCoMo is now promoting Napster Mobile, with over-the-air full length songs and ringtones and the Napster To Go PC-to-handset sideloading capabilities through a multi-million dollar integrated marketing campaign comprised of TV, outdoor, print, in-box, online and on-deck promotion. The campaign also includes today's platform-wide takeover of iMode by Napster.

About Napster

Napster, the pioneer of digital music, offers the ultimate interactive music experience. With an expanding roster of offerings including free, Web- based music listening and sharing, subscription and portable subscription services, and an advanced mobile music platform, Napster creates better ways to discover, share, acquire and enjoy music -- anytime, anywhere. Napster is headquartered in Los Angeles, with offices in New York, London, Frankfurt and Tokyo.

Safe Harbor Statement

Except for historical information, the matters discussed in this press release, in particular matters related to Napster's relationship with Tower Records Japan and NTT DoCoMo and the compatibility of the Napster service with current and future devices contain forward-looking statements that are subject to certain risks and uncertainties such as failure to maintain strategic relationships and failure of the Napster service to interoperate with popular hardware devices, that could cause actual results to differ materially from those projected. Additional information on these and other factors are contained in Napster's reports filed with the Securities and Exchange Commission (SEC), including the Company's Quarterly Report on Form 10-Q as filed with the SEC on August 2, 2006, copies of which are available at the website maintained by the SEC at http://www.sec.gov/. Napster assumes no obligation to update the forward-looking statements included in this press release.

Copyright (C) 2006 Napster, LLC. All rights reserved. Napster, Napster To Go, Napster Light, Napster Mobile, NapsterLinks and the Narchive are either trademarks or registered trademarks of Napster, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are owned by their respective owners.

Napster Contact: Dana M. Harris / Becky Farina Napster 310-281-5000 dana.harris@napster.com / becky.farina@napster.com Natalie A. Svider / Rose Maciejewski Ruder Finn, Inc. 310-882-4006 / 310-882-4002 svidern@ruderfinn.com / maciejewskir@ruderfinn.com

Napster

CONTACT: Dana M. Harris, dana.harris@napster.com, or Becky Farina,
becky.farina@napster.com, both of Napster, +1-310-281-5000; or Natalie A.
Svider, +1-310-882-4006, svidern@ruderfinn.com, or Rose Maciejewski, +1-310-
882-4002, maciejewskir@ruderfinn.com, both of Ruder Finn, Inc., for Napster

Published Nov. 6, 2006
Copyright © 2006 SYS-CON Media, Inc. — All Rights Reserved.
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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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