SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Pat Romanski, Esmeralda Swartz, Kevin Jackson

News Feed Item

Japan's No. 1 Men's Hair Wax Debuts in U.K.

- GATSBY MOVING RUBBER Hair Wax Enjoys Over 70% Market Share (*1) in Japan Now Available in London and Online Stores -

TOKYO, Feb. 5, 2014 /PRNewswire/ --

Japan's GATSBY, a popular men's grooming brand in Asia, now targets the British market with the arrival of the top-styling product MOVING RUBBER.
The GATSBY hair wax series, MOVING RUBBER, registered the No. 1 sales in the Japanese market of men's hair wax in 2013. Since its launch in 2006, over 100 million units of MOVING RUBBER have been sold in more than 10 countries and regions in Asia.
GASTBY manufacturer, Mandom Corporation, recently discovered through extensive research the existence of many GATSBY fan pages created throughout Europe and the U.S. In response to this discovery, GATSBY made its U.K. debut with GATSBY MOVING RUBBER, and is now officially available at the Japan Centre and HAYATO LONDON in London, as well as online from japancentre.com and amazon.co.uk (*2).
GATSBY MOVING RUBBER is a series of hair wax styling products skillfully developed in cooperation with top stylists from high-end salons which are featured frequently in the Japanese media. MOVING RUBBER is recognised for its unique ability to create a wide range of hairstyles. From casually arranged to elaborate styles, GATSBY promises that any desired hairstyle can be made easy by anyone with the help of MOVING RUBBER. Furthermore, once MOVING RUBBER is applied to the hair, rearranging the style becomes easy thanks to its unique mobility and durability.

(*1) Sales Proceeds of Men's Hair Wax' category during Jan-Dec 2013 in Japan
(Source: Mandom Corp.).

(*2) Available at:
- Shops in London
Three branches of the Japan Centre and HAYATO LONDON
-- For location details, please visit: http://www.gatsbyglobal.com/uk/shoplocator/

- Authorised Online Stores
Japan Centre: http://www.japancentre.com/categories/gatsby
Amazon.co.uk: http://www.amazon.co.uk/s/ref=nb_sb_noss?url=me%3DA1CUCSFB4EPP12&field-keywords=gatsby

Main Features of Items:

Spiky Edge: Strong holding power keeps hair spikey all day
Styling Power:++++++++++ (10/on a scale of 1 to 10)
Shine:++-------- (2/10)
Length: Very short, Short
Wild Shake: Creates a casual, messed-up look
Styling Power:+++++++++- (9/10)
Shine:++++------ (4/10)
Length: Short, Medium short
Multi Form: For a reserved, natural look with movement
Styling Power:+++++++--- (7/10)
Shine:++++++---- (6/10)
Length: Short, Medium-Short, Medium or Longer
Loose Shuffle: Designed to achieve natural, wavy movement
Styling Power:+++++++--- (7/10)
Shine:+++++----- (5/10)
Length: Short, Medium-Short, Medium or Longer
Air Rise: Creates volume with a light, soft finish
Styling Power:+++++++--- (7/10)
Shine:++-------- (2/10)
Length: Medium short, Medium & above
Cool Wet: Maintains your desired hold with a cool, wet look
Styling Power:+++++----- (5/10)
Shine:+++++++++- (9/10)
Length: Short, Medium short, Medium & above
Grunge Mat: Excellent holding power with a matte texture
Styling Power:++++++++-- (8/10)
Shine:---------- (0/10)
Length: Very Short, Short, Medium-Short

About GATSBY:
GATSBY is a Japanese men's grooming brand launched in 1978. Product lines available in the Japanese market include hair styling, facial care, skin care, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today's young fashionable males through a wide variety of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY 34.8 billion.

About Mandom Corporation:
Mandom Corporation, the manufacturer of GATSBY products, was established in 1927 with its head office in Osaka, Japan. Mandom Corporation manufactures men's and women's cosmetics. Its annual sales in fiscal 2012 reached JPY 60.4 billion.

GATSBY U.K. Site: http://www.gatsbyglobal.com/uk/
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage
HAYATO LONDON Hair Studio where MOVING RUBBER is available:
http://www.hayatosalons.com/shopinfo/Elondon.html
If you would like additional information, please contact us via http://www.gatsbyglobal.com/c-db/inquiry/mail



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that ...
“This win means a great deal to us because it is decided by the readers – the people who understand how use of our technology enables new insights that drive the business,” said Matt Davies, senior director, EMEA marketing, Splunk. “Splunk Enterprise enables organizations to improve service levels, reduce operations costs, mitigate security risks, enhance DevOps collaboration, create new product and service offerings and obtain deeper insight into customer behavior. Being named Best Business App...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...