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SYS-CON MEDIA Authors: JP Morgenthal, AppDynamics Blog, John Wetherill, Harry Trott, Roger Strukhoff

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Japan's No. 1 Men's Hair Wax Debuts in U.K.

- GATSBY MOVING RUBBER Hair Wax Enjoys Over 70% Market Share (*1) in Japan Now Available in London and Online Stores -

TOKYO, Feb. 5, 2014 /PRNewswire/ --

Japan's GATSBY, a popular men's grooming brand in Asia, now targets the British market with the arrival of the top-styling product MOVING RUBBER.
The GATSBY hair wax series, MOVING RUBBER, registered the No. 1 sales in the Japanese market of men's hair wax in 2013. Since its launch in 2006, over 100 million units of MOVING RUBBER have been sold in more than 10 countries and regions in Asia.
GASTBY manufacturer, Mandom Corporation, recently discovered through extensive research the existence of many GATSBY fan pages created throughout Europe and the U.S. In response to this discovery, GATSBY made its U.K. debut with GATSBY MOVING RUBBER, and is now officially available at the Japan Centre and HAYATO LONDON in London, as well as online from japancentre.com and amazon.co.uk (*2).
GATSBY MOVING RUBBER is a series of hair wax styling products skillfully developed in cooperation with top stylists from high-end salons which are featured frequently in the Japanese media. MOVING RUBBER is recognised for its unique ability to create a wide range of hairstyles. From casually arranged to elaborate styles, GATSBY promises that any desired hairstyle can be made easy by anyone with the help of MOVING RUBBER. Furthermore, once MOVING RUBBER is applied to the hair, rearranging the style becomes easy thanks to its unique mobility and durability.

(*1) Sales Proceeds of Men's Hair Wax' category during Jan-Dec 2013 in Japan
(Source: Mandom Corp.).

(*2) Available at:
- Shops in London
Three branches of the Japan Centre and HAYATO LONDON
-- For location details, please visit: http://www.gatsbyglobal.com/uk/shoplocator/

- Authorised Online Stores
Japan Centre: http://www.japancentre.com/categories/gatsby
Amazon.co.uk: http://www.amazon.co.uk/s/ref=nb_sb_noss?url=me%3DA1CUCSFB4EPP12&field-keywords=gatsby

Main Features of Items:

Spiky Edge: Strong holding power keeps hair spikey all day
Styling Power:++++++++++ (10/on a scale of 1 to 10)
Shine:++-------- (2/10)
Length: Very short, Short
Wild Shake: Creates a casual, messed-up look
Styling Power:+++++++++- (9/10)
Shine:++++------ (4/10)
Length: Short, Medium short
Multi Form: For a reserved, natural look with movement
Styling Power:+++++++--- (7/10)
Shine:++++++---- (6/10)
Length: Short, Medium-Short, Medium or Longer
Loose Shuffle: Designed to achieve natural, wavy movement
Styling Power:+++++++--- (7/10)
Shine:+++++----- (5/10)
Length: Short, Medium-Short, Medium or Longer
Air Rise: Creates volume with a light, soft finish
Styling Power:+++++++--- (7/10)
Shine:++-------- (2/10)
Length: Medium short, Medium & above
Cool Wet: Maintains your desired hold with a cool, wet look
Styling Power:+++++----- (5/10)
Shine:+++++++++- (9/10)
Length: Short, Medium short, Medium & above
Grunge Mat: Excellent holding power with a matte texture
Styling Power:++++++++-- (8/10)
Shine:---------- (0/10)
Length: Very Short, Short, Medium-Short

About GATSBY:
GATSBY is a Japanese men's grooming brand launched in 1978. Product lines available in the Japanese market include hair styling, facial care, skin care, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today's young fashionable males through a wide variety of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY 34.8 billion.

About Mandom Corporation:
Mandom Corporation, the manufacturer of GATSBY products, was established in 1927 with its head office in Osaka, Japan. Mandom Corporation manufactures men's and women's cosmetics. Its annual sales in fiscal 2012 reached JPY 60.4 billion.

GATSBY U.K. Site: http://www.gatsbyglobal.com/uk/
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage
HAYATO LONDON Hair Studio where MOVING RUBBER is available:
http://www.hayatosalons.com/shopinfo/Elondon.html
If you would like additional information, please contact us via http://www.gatsbyglobal.com/c-db/inquiry/mail



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