SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Global Focus and Mobile Strategy Drive 100% Growth for Skyscanner in 2013

Global travel search site Skyscanner marked another year of rapid growth 2013, growing revenue by 96%, visitors by 100% as well as doubling mobile app downloads. This is the fastest revenue growth that Skyscanner has seen in three years and was driven in large part by the company’s mobile strategy and significant growth in global markets.

Skyscanner increased its revenue by 96% to £65.8 million ($108.6 million) in the year ending 31st December 2013. Users from around the world have more than doubled to reach 25 million unique visitors each month.

Key milestones in 2013 included:

  • Acquisition of Barcelona-based hotel search technology company Fogg and development of Skyscanner's proprietary hotel search site– a significant step in Skyscanner’s strategy of expanding its travel offering into other important areas of its users’ travel plans. This put a proprietary hotel offering on the fast-track to complement Skyscanner’s existing flight and car rental services
  • Secondary investment by Sequoia Capital in October, which valued Skyscanner at £500 million ($800 million) and gives the company access to a deep pool of experience
  • Rapid entry into the Americas, including the US, Canada and Latin American markets. 2013 saw a 119% year on year increase in unique monthly visitors in the region
  • Skyscanner opened a Miami hub office for the Americas region, established new offices in Glasgow and Barcelona and expanded offices in Edinburgh, Singapore and Beijing to accommodate its 200 new hires in 2013 as well as future staff
  • Margaret Rice-Jones appointed as Chairman and Sir Michael Moritz joined the board

Globally, Skyscanner passed the milestone of 30 million downloads of its highly rated flight mobile app. The app was regularly rated the number one free travel app and was central to Skyscanner’s growth in 2013. Further mobile developments are planned across Skyscanner's product set in 2014.

The APAC region continued to be a strong driver of growth over the past 12 months, with a 141% increase in monthly visitors. Following the establishment of its Americas business, based in Miami, Skyscanner saw a 119% increase year on year in unique monthly visitors to the website and mobile app across the Americas. In the more established European markets, Skyscanner saw unique monthly visitors increase by an average of 64%.

Skyscanner created over 200 jobs in 2013. This doubled the number of staff across its global offices in Beijing, Edinburgh, Glasgow, Miami and Singapore to 400. The company plans to create a further 200 jobs this year, with a particular focus on engineering, to build on the company’s focus on technical innovation.

Shane Corstorphine, Skyscanner’s Chief Financial Officer, said: "This last year has proven to be our most successful to date and underlines the importance of offering a truly global travel search tool to travellers around the world. We've built a platform to continue to support rapid growth over the coming years and we're now investing heavily to ensure we can continue to provide a great service to users.

“Our growth has been predominantly driven by our flight search on both web and mobile platforms, reinforcing our position as Europe's leading flight search site, while seeing rapid growth in the Americas and particularly in APAC. With an increasing number of consumers booking their travel on the go, mobile will remain a key part of our strategy over the next 12 months and beyond.”

Gareth Williams, Skyscanner’s CEO and co-founder said: “Our focus so far has largely been around building the best global flight search site and we are now bringing the same technical innovation and global focus as we expand across other areas of their travel journey."

"Our goal is to make booking travel as simple and as effortless as possible. We are tackling this goal head on in order to realise our vision of creating the best web and mobile travel search experience."

–Ends –

About Skyscanner

  • Skyscanner is a leading global travel search site offering an unbiased, comprehensive and free flight search service as well as instant online comparisons for hotels and car hire.
  • Having launched in 2003, it is now helping 25 million unique visitors each month to find the best deals, through powerful technology we have built across our website and mobile app.
  • With more than 400 employees spanning 35 nationalities across six global offices – Edinburgh, Glasgow, Singapore, Beijing, Miami, Barcelona, Skyscanner places great emphasis on its global coverage, with search available in over 30 languages.
  • Skyscanner’s highly-rated free mobile apps are available on iPhone, iPad, Android, Windows Phone, BlackBerry and Windows 8 devices and have been downloaded over 30 million times.

For more information, visit our press office or our company blog.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!