SYS-CON MEDIA Authors: ITinvolve Blog, Vormetric Blog, Jason Bloomberg, Liz McMillan, Pat Romanski

News Feed Item

Global Focus and Mobile Strategy Drive 100% Growth for Skyscanner in 2013

Global travel search site Skyscanner marked another year of rapid growth 2013, growing revenue by 96%, visitors by 100% as well as doubling mobile app downloads. This is the fastest revenue growth that Skyscanner has seen in three years and was driven in large part by the company’s mobile strategy and significant growth in global markets.

Skyscanner increased its revenue by 96% to £65.8 million ($108.6 million) in the year ending 31st December 2013. Users from around the world have more than doubled to reach 25 million unique visitors each month.

Key milestones in 2013 included:

  • Acquisition of Barcelona-based hotel search technology company Fogg and development of Skyscanner's proprietary hotel search site– a significant step in Skyscanner’s strategy of expanding its travel offering into other important areas of its users’ travel plans. This put a proprietary hotel offering on the fast-track to complement Skyscanner’s existing flight and car rental services
  • Secondary investment by Sequoia Capital in October, which valued Skyscanner at £500 million ($800 million) and gives the company access to a deep pool of experience
  • Rapid entry into the Americas, including the US, Canada and Latin American markets. 2013 saw a 119% year on year increase in unique monthly visitors in the region
  • Skyscanner opened a Miami hub office for the Americas region, established new offices in Glasgow and Barcelona and expanded offices in Edinburgh, Singapore and Beijing to accommodate its 200 new hires in 2013 as well as future staff
  • Margaret Rice-Jones appointed as Chairman and Sir Michael Moritz joined the board

Globally, Skyscanner passed the milestone of 30 million downloads of its highly rated flight mobile app. The app was regularly rated the number one free travel app and was central to Skyscanner’s growth in 2013. Further mobile developments are planned across Skyscanner's product set in 2014.

The APAC region continued to be a strong driver of growth over the past 12 months, with a 141% increase in monthly visitors. Following the establishment of its Americas business, based in Miami, Skyscanner saw a 119% increase year on year in unique monthly visitors to the website and mobile app across the Americas. In the more established European markets, Skyscanner saw unique monthly visitors increase by an average of 64%.

Skyscanner created over 200 jobs in 2013. This doubled the number of staff across its global offices in Beijing, Edinburgh, Glasgow, Miami and Singapore to 400. The company plans to create a further 200 jobs this year, with a particular focus on engineering, to build on the company’s focus on technical innovation.

Shane Corstorphine, Skyscanner’s Chief Financial Officer, said: "This last year has proven to be our most successful to date and underlines the importance of offering a truly global travel search tool to travellers around the world. We've built a platform to continue to support rapid growth over the coming years and we're now investing heavily to ensure we can continue to provide a great service to users.

“Our growth has been predominantly driven by our flight search on both web and mobile platforms, reinforcing our position as Europe's leading flight search site, while seeing rapid growth in the Americas and particularly in APAC. With an increasing number of consumers booking their travel on the go, mobile will remain a key part of our strategy over the next 12 months and beyond.”

Gareth Williams, Skyscanner’s CEO and co-founder said: “Our focus so far has largely been around building the best global flight search site and we are now bringing the same technical innovation and global focus as we expand across other areas of their travel journey."

"Our goal is to make booking travel as simple and as effortless as possible. We are tackling this goal head on in order to realise our vision of creating the best web and mobile travel search experience."

–Ends –

About Skyscanner

  • Skyscanner is a leading global travel search site offering an unbiased, comprehensive and free flight search service as well as instant online comparisons for hotels and car hire.
  • Having launched in 2003, it is now helping 25 million unique visitors each month to find the best deals, through powerful technology we have built across our website and mobile app.
  • With more than 400 employees spanning 35 nationalities across six global offices – Edinburgh, Glasgow, Singapore, Beijing, Miami, Barcelona, Skyscanner places great emphasis on its global coverage, with search available in over 30 languages.
  • Skyscanner’s highly-rated free mobile apps are available on iPhone, iPad, Android, Windows Phone, BlackBerry and Windows 8 devices and have been downloaded over 30 million times.

For more information, visit our press office or our company blog.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your o...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries, a log management and analytics service built for the cloud, has announced a new integration with Slack, the team communication platform, to enable real-time system and application monitoring. Users of both services can now receive real-...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
“Will Jaya is a direct source for server integration and storage solutions. If you are looking for any specific configurations for a project we can help you configure based on your needs and requirements," explained Netty Goya, CEO of Will Jaya, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.