Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, William Schmarzo, Elizabeth White, Carmen Gonzalez, JP Morgenthal

News Feed Item

comScore Media Metrix® ranks Pulpo Media as the industry leader in Hispanic reach based on its Hispanic Ad Focus and new Bicultural Audience Network

SILICON VALLEY, Calif., Feb. 5, 2014 /PRNewswire/ -- Pulpo Media, the go-to (i)Hispanic online media company for brands seeking to effectively reach and touch the diverse, Hispanic online consumer has officially been recognized by comScore Media Metrix as the industry leader across all Hispanic acculturation levels.

(Logo: http://photos.prnewswire.com/prnh/20140205/FL58281LOGO)

Top tiered advertising agencies, blue chip brand managers, and publishers consider comScore as the global benchmark for online audience measurement. comScore's Media Metrix takes into consideration audience composition and performance within a key user segment, demographic, lifestyle, product ownership, and behavioral characteristics.

"As the online Hispanic market grows, the need to segment by acculturation level will continue to become increasingly important. Marketers can and should leverage these insights to make more informed decisions about where to reach and how to communicate with specific types of Hispanic audiences," said Alex Banks, VP, Latin America & Managing Director, Brazil, comScore.

For years, Pulpo Media has held the number one position targeting Spanish Dominant, Bilingual and English Dominant (i)Hispanics.

However, this will be the first time this Silicon Valley based online media company has ranked number one in both comScore Media Metrix Hispanic Ad Focus and a newly created rating category known as the Bicultural Audience Network. 

The Bicultural Audience Network is comprised of branded and high affinity sites where bilinguals live and breathe digitally. While most Hispanic networks focus on Spanish language sites, Pulpo Media focuses on the audience using first party data to model a deeper discernment of online Hispanic consumers, across all sites, not just Spanish language. This audience may be reached by general market media, but not recognized as Hispanic.

Pulpo Media's targeting capabilities finds and engages these acculturated (i)Hispanics on sites that are now indexed based on: contextualization; quality; transparency; view-ability; and, brand safety. Pulpo Media's leading Bicultural Audience Network helps both advertisers and media planners alike reach the influencer segment of the (i)Hispanic market.

"As the Latino population becomes more bicultural and the question about the significance of reaching Hispanics across the language spectrum continues, being able to find a network that delivers across the language spectrum is a significant achievement. Kudos to Pulpo Media for building a network with the right services," said Deidre Smalls-Landau, EVP and Managing Director, IPG/Mediabrands Identity.

CHART:
Hispanic Ad Focus - December 2013
comScore Media Metrix®

  • Total Hispanic Reach - Pulpo Media #1 Rank with over 46% reach—13.5+ Million online Desktop Hispanics
    • Spanish dominant - Pulpo Media #1 Rank with over 70% reach—5.7+ Million online Desktop Hispanics
    • Bilingual - Pulpo Media #1 Rank with over 48% reach--3.4+ million online Desktop Hispanics
    • English dominant - Pulpo Media #1 Rank with over 31% reach--4.4+ Million online Desktop Hispanics

New Pulpo Media Bicultural Audience Network - December 2013 
comScore Media Metrix®

  • Total Hispanic Reach - Pulpo Media Bicultural Audience Network #1 Rank with over 73% reach--21.5+ Million online Desktop Hispanics
    • Spanish dominant – Pulpo Media Bicultural Audience Network #1 Rank with over 57% reach – over 4.6+ Million online Desktop Hispanics
    • Bilingual - Pulpo Media Bicultural Audience Network #1 Rank with over 75% reach--5.3+ Million online Desktop Hispanics
    • English dominant - Pulpo Media Bicultural Audience Network #1 Rank with over 82% reach--11.5+ Million online Desktop Hispanics

ABOUT PULPO MEDIA:
Pulpo Media is the first holistic ad network that reaches online Hispanics - (i)Hispanics - across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.

Pulpo Media is headquartered in Berkeley, CA. and has offices in Argentina, Mexico and Spain.

For more information about Pulpo Media, please visit http://www.PulpoMedia.com.

SOURCE Pulpo Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
T-Mobile has been transforming the wireless industry with its “Uncarrier” initiatives. Today as T-Mobile’s IT organization works to transform itself in a like manner, technical foundations built over the last couple of years are now key to their drive for more Agile delivery practices. In his session at DevOps Summit, Martin Krienke, Sr Development Manager at T-Mobile, will discuss where they started their Continuous Delivery journey, where they are today, and where they are going in an effort ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, con...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
CA Technologies has announced it has signed a definitive agreement to acquire Rally Software Development Corp. for $19.50 per share, which equates to approximately $480 million, net of cash acquired. The transaction has been unanimously approved by both Boards of Directors, and is expected to close in the second quarter of CA’s fiscal 2016. Based in Boulder, CO, Rally has approximately 500 employees across four continents and FY 2015 sales of $88 million. “Software applications are changing the...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...