SYS-CON MEDIA Authors: Sematext Blog (@Sematext), Lori MacVittie, Elizabeth White, Sean Houghton, Glenn Rossman

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adQuota acquires Spanish mobile premium advertising network, MobiTargets.

- One of Europe's leading premium mobile advertising platforms, adQuota, expands south by acquiring a leading Spanish mobile ad-network, MobiTargets.

MADRID and COPENHAGEN, Denmark, Feb. 5, 2014 /PRNewswire/ -- adQuota (www.adquota.com), is a leading premium mobile advertisement platform with sales offices in across Scandinavia, UK, Poland and the Baltic countries and a strategy to grow organically and through acquisitions. The company is growing it's European presence by acquiring the Madrid based mobile premium ad-network, MobiTargets (www.mobitargets.com).

(Photo: http://photos.prnewswire.com/prnh/20140205/IN59434-a)
(Logo: http://photos.prnewswire.com/prnh/20140205/IN59434LOGO-b)

"We have ambitious internationalization plans and wish to consolidate the European market for mobile premium advertising. With strong and scalable back office facilities we are geared for growth, and we are therefore very pleased to acquire MobiTargets in Spain.
MobiTargets has been a part of the Spanish mobile advertising market for years, and they have a engaged and experienced team. It will be a welcome addition to the adQuota team.", states Michael Buch Sandager, CEO of adQuota.

"The European mobile advertising market has shown strong traction the past years, and the Spanish market is showing strong growth. It is expected to double from 2013 to 2014 and 444% from 2013 to 2016 *).
However, we believe it is vital for us to be part of a bigger and stronger setup, with access not just to technology, and ready for RTB and also to utilize certain shared facilities. In addition we see that more and more campaigns are handled for larger territories, and by becoming part of adQuota we get access to pan-european campaigns," says MobiTargets CEO and Founder, Javier Sanchez, who will continue in adQuota as Country Manager.

adQuota recently raised 2,5 mEuro from Danish VC Northcap.

Founded in 2010, adQuota helps Publishers of mobile websites and applications monetize their mobile publications, and creates rich and engaging mobile advertising experiences. With the new acquisition, adQuota has offices in London, Madrid, Copenhagen, Oslo, Stockholm, Riga, Vilnius, Warsaw and Kiev. There are currently 60 people employed in adQuota.

MobiTargets was also founded in 2010, and during these four years has grown to become one top-three biggest Mobile Premium Network in Spain, with more than 250 million monthly impressions. It has signed agreements with 100 specialized publishers, among them some of the top financial newspapers, such as El Economista or El Confidencial; main broadcast groups, as Corporacion Catalana de Medios Audiovisuales, Telemadrid o Canal Sur; vertical website platforms as autoscout 24, Salir.com or Sensacine; and some of the most recognized startups as Minube or Nvivo.

Thanks to adQuota these publishers will get access to main European advertisers interested in investing into Spain, as well as to let Spanish brands drive global campaigns to expand into European market.

During next week MobiTargets will go on integration process in adQuota and rebranding, to be adQuota Spain. Most of the team will stay in new subsidiary, with base in Madrid.

About adQuota International ApS:

adQuota provides high advertising value for brands and agencies on mobile through relevant, targeted and engaging mobile advertising. The inventory all high quality Premium advertising space – both mobile websites and a network of mobile applications. More than 200 Publishers have trusted adQuota with their publications and adQuota reaches more than 35 million readers and app-users monthly.

adQuota provides the complete infrastructure and support for mobile media advertising, focused on Rich Media formats for apps and web sites on both mobile devices and tablets. adQuota adStudio provides creative and technical production of Display Banner Ads, Rich Media Ads and Coupon Campaigns.

Additional information on adQuota may be found on www.adquota.com.

About MobiTargets:

MobiTargets is founded in 2010 by Javier Sanchez and digital advertising veteran Dominique Loumaye. MobiTarget represents almost 100 premium mobile publications and have access too over 250 million impressions per month.

Additional information on MobiTargets may be found on www.MobiTargets.com.

*) according to emarketeer


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