SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

News Feed Item

At Apps World 2014, Airpush Featured on High-Level Panel Exploring Monetization Strategies for Mobile App Developers

“Show me the monetization.”

That could well be the call to action for Thursday afternoon’s panel at Apps World North America 2014, “Monetization as a Foundation for Developer Businesses.” Prominent on that panel will be Tan Tmangraksat, VP of Publisher Solutions, Airpush (www.airpush.com), a leading mobile ad platform. The company is exhibiting in Booth #101, at Moscone Center West.

Airpush’s appearance at Apps World follows closely on the heels of two watershed developments for the company: the news last week that Forbes has placed Airpush second on its 2014 list of “America’s 100 Most Promising Companies,” and this week’s announcement of a partnership with OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, to launch AirX, a major new private mobile ad exchange.

     

WHAT:

At Apps World North America 2014, members of the media are invited to attend a lively panel discussion on how industry leaders are exploring emerging trends to help drive new revenues, usage and engagement of mobile developers. Among the themes:

 

● Monetization strategies: in-app purchase, virtual currencies, freemium, ad-supported, and premium sponsorships

● How to increase your cart conversion, revealing the secrets

● Exploring different ways to enhance the revenue potential of both paid and freemium apps, tapping new revenue sources

● How to leverage an API sharing community portal to drive new revenues, usage, and engagement of mobile developers

 
AppsWorld North America 2014 features two days of engagement and discussion around the rapidly-growing mobile apps industry. The developer conference and exhibition takes place at San Francisco’s Moscone Center West, Feb. 5-6. With more than 8000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals, the conference features keynotes, targeted workshop tracks, 1-on-1 meetings, networking parties and more -- all tackling a spectrum of issues across the app ecosystem. The event also includes free developer workshop tracks and an exhibition with 250+ exhibitors.
 

WHO:

Tan Tmangraksat, VP of Publisher Solutions, Airpush.

A specialist in mobile monetization with expertise in global market, Tmangraksat was previously at Velti as VP of Publisher Solutions for the Mobclix Exchange and Velti Media. He has also served with Yahoo!, where he was responsible for pricing and yield optimization for the West Coast region. Tmangraksat joined Yahoo! as part of the BlueLithium acquisition, where he contributed strategic leadership and was instrumental in the integration and management of the Yahoo! Ad Network on the Right Media Exchange. He holds a degree in Political Economy from the University of California.

 

WHEN:

Thursday, Feb. 6, 12:00 p.m. / Droid Track
 
Moderating the panel will be Carlo Longino, Director of Developer Marketing Services, Wireless Industry Partnership (WIP). Joining Airpush’s Tmangraksat on the panel will be:
 

● Ariel Shimoni, Director of Publisher Relations, StartApp

● Matt Tubergen, VP of Publisher BD and Programmatic, Appia

● Stefano Sassu, Vice President of Product Development and Marketing, Offercast Mobile

● Tim Jaconette, Senior Researcher - Mobile Apps, Stanford University

 

WHERE:

Moscone Center West, 747 Howard Street, San Francisco
 

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...