SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman

News Feed Item

SugarCRM Celebrates Banner Year in 2013 as Company Re-defines the Customer Experience

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced the major accomplishments that characterized SugarCRM's success in 2013. Last year was clearly defined by the company’s strong growth and revenues, a major re-architect and launch of the most recent release of Sugar, a record funding round, industry recognition from leading analysts and experts, product wins and impressive worldwide momentum.

Additionally, SugarCRM rebranded the company with its “iCRM” campaign — putting the individual at the center of its latest solution and declaring 2014 “The Year of the Individual.” Poised for accelerated growth in 2014 and showcasing a strong vision for the future, SugarCRM is driving a new era in CRM and business optimization and is setting the stage for the decade ahead.

Unprecedented Customer Growth, Worldwide Momentum

SugarCRM enjoyed tremendous success in 2013, fueled by the addition of more than 2,500 new customers while expanding existing deployments from more than 2,500 customers, including:

  • Wilson Sporting Goods
  • Sennheiser electronic GmbH & Co. KG, a leading manufacturer of microphones, headphones and wireless transmission systems
  • Egton Medical Information Systems Ltd (EMIS), the United Kingdom’s market-leading primary care software provider with more than 39 million patient records in its systems
  • Samsung Electronics Colombia
  • TUI Infotec (member of TUI Group)
  • Dealertrack, the leading provider of Web-based software and services for the automotive retail industry in the United States

The company achieved more than 75 percent year-over-year revenue growth with 17 quarters of consecutive growth. In addition, SugarCRM continues its global expansion, seeing strong growth in Europe and making key inroads in Asia Pacific.

“We believe CRM tools targeted for the individual are helping SugarCRM re-define the customer experience and drive a new, critical level of business transformation for companies of all sizes,” said Larry Augustin, CEO of SugarCRM. “The global market opportunity for CRM is significant, and we will drive worldwide deployment for small to mid-sized businesses as we help their employees throughout the organization engage and connect deeper with customers. Advanced CRM tools that uniquely facilitate these extraordinary customer connections will help businesses gain a strong competitive edge. We expect 2014 to be a another pivotal year — where we truly begin to realize the full global potential of CRM and enter a brand new era."

According to Gartner Research, CRM will represent the largest segment of enterprise software by 2017— eclipsing even ERP and analytics — increasing to a $36.5B worldwide market. With global demand soaring for more affordable, personalized and innovative CRM systems, SugarCRM is poised for strong momentum as it enters 2014 — which marks its 10-year anniversary. The Goldman Sachs & Co.'s $40 million funding round (announced in August) will help SugarCRM strategically invest and meet the increased global demand. The funds will be used to expand SugarCRM's worldwide reach, expand channel growth in key worldwide regions and support future product development.

In 2013, new executive firepower also contributed to SugarCRM's momentum. Glenn Cross joined the company as executive vice president of worldwide field operations. With his strategic sales vision and leadership, Cross directs the company’s sales, services and support organizations and is responsible for all customer-facing initiatives. Henning Ogberg, SugarCRM's senior vice president of EMEA, is responsible for the company’s overall growth strategy in Europe and sales channel development in core overseas markets, including Germany, Switzerland, the United Kingdom, France and Italy. Award-winning marketing executive Jennifer Stagnaro joined SugarCRM as senior vice president of marketing, bringing more than 20 years of executive-level technology marketing and branding experience. Stagnaro's unique expertise in launching new brands and defining emerging markets has bolstered SugarCRM's momentum as the company re-defines the customer experience.

iCRM, Latest Release of Sugar Drive Paradigm Shift and CRM Resurgence

SugarCRM entered 2014 with analyst assertions that the CRM market is preparing for a major industry-wide shift. Ovum Research recently proclaimed 2014 as the year company leaders will pay attention to the need for a new CRM customer strategy that includes each customer-facing employee.

By creating a unique user experience (Sugar UX™) and pricing structure (Sugar PurePrice™), SugarCRM is re-defining CRM with the individual in mind, empowering all customer-facing employees to create extraordinary customer relationships. Indeed, the new release is in sharp contrast to traditional CRM platforms, which are largely focused on salesforce management, tracking and reporting. While these legacy platforms have grown the 20-year-old market to $20 billion with 20 million users, SugarCRM plans to further extend CRM's appeal and access across an entire organization at a more affordable price point — propelling the market to reach its full potential.

Awards, Industry Recognition Underscore Company's Thought Leadership

With such innovation and focus on helping organizations realize the promise of CRM, SugarCRM garnered several award and analyst nods over the last year. In April, SugarCRM was presented with a Gold Stevie® award in the "Relationship Management Solution — New Version" category. The company also landed in CRN's Partner Program Guide with a 5-Star Partner Program rating. The following month, AlwaysOn honored SugarCRM as an OnDemand 100 winner. Combined, this industry recognition serves as a testament to SugarCRM's technology innovation, strong global operations and potential for market disruption.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 relating to, among other things, expectations, plans, prospects and financial results for SugarCRM, including, but not limited to, our expectations regarding our products, market demand, future revenue, and market share growth. These forward-looking statements are based upon the current expectations and beliefs of SugarCRM’s management as of the date of this press release, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. All forward-looking statements made in this press release are based on information available to us as of the date thereof, and SugarCRM disclaims any obligation to update these forward-looking statements.

NOTE: SugarCRM, Sugar UX, Sugar PurePrice and the SugarCRM logo are service marks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...