Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, Carmen Gonzalez, AppDynamics Blog, Roger Strukhoff, Cloud Best Practices Network

News Feed Item

Carnival Cruise Lines Debuts New TV Spot as National Exclusive Cruise Line Advertiser for NBC's Broadcast of the Sochi 2014 Olympic Winter Games

Celebrates with Carnival #ChampionSHIPS Instagram Contest and Other Social Elements

MIAMI, Feb. 5, 2014 /PRNewswire/ -- Carnival Cruise Lines today announced it is the national cruise line advertiser of NBC's telecast of the Sochi 2014 Olympic Winter Games, debuting a new marketing campaign featuring a tailored TV spot along with cinema and digital elements.  The company will also provide other fun ways for fans to celebrate the season through social channels, including a Carnival Cruise Lines #ChampionSHIPS contest that challenges people to participate in a photo competition involving fun, cruise-themed categories on Instagram.

The new campaign is designed to build additional consumer interest during what is known as "wave season" – a key window for generating cruise reservations.  Carnival recently announced a record reservations month in January citing unprecedented Web traffic and strong support from travel professionals. 

Carnival's new "Bobslide" TV spot follows four young, thrill-seeking cruisers who race together down one of Carnival's popular waterslides. As the children stride across the deck in slow motion, a sportscaster voice over calls the action saying, "Here's the crew to beat today: Carnival-1. Hard to believe they just met yesterday."  Donning goggles and bathing suits, the four-kid team twists and turns through the giant slide, reaching the finish line with big smiles, arms raised and a gigantic splash, creating a memorable moment for all. The sportscaster exclaims, "That was a run for the ages!" The video can be viewed here.

"With our brand motto of 'Fun for All, All for Fun,' we couldn't think of a better time to showcase our spirit than during NBC's broadcast of the Sochi 2014 Olympic Winter Games," said Jim Berra, chief marketing officer for Carnival Cruise Lines. "As part of our ongoing marketing campaign, our new 'Bobslide' spot is not only emblematic of the amazing moments millions will celebrate this February, it also illustrates the fun and memorable experiences our guests of all ages enjoy every day on Carnival cruises."

"We were inspired by the spirit of sport, its camaraderie and its ability to bring friends and family together. The activities on a Carnival cruise represent that pure sense of thrill and joy and we wanted to capture that emotion," said Pete Johnson, executive creative director, creative lead, Arnold Worldwide Boston, the agency that created the ad. "The spot taps into the imagination and excitement of the newly found friends onboard the cruise and the exciting adventures that can play out."

Carnival will also create more ways for fans to get in on the action through a series of contests, videos and posts on the line's highly trafficked social channels. Each week via Instagram, Carnival will encourage fans to compete in a fun photo contest in various categories such as best game face, best sand versus snow image, and best water slider.  Fans submitting winning photos will receive Carnival Cruise Lines gift cards valued at $500 for first place, $250 for second place and $100 for third place.  

Among a variety of other social media initiatives, Carnival will post a collection of videos that provide instructions on how to create winter-weather inspired warm cocktail recipes developed by the cruise line's master mixologist. The videos will be viewable via YouTube and promoted on Carnival's various social channels

Additionally, in honor of the great international event, Carnival crew members – who hail from more than 100 countries – will cheer on winter sport athletes from their home teams on video messages that will also be featured on Carnival's social channels.

More on the Marketing Campaign

The new :30 TV spot will debut on February 6, 2014, and will air on NBC, CNBC, MSNBC, NBC Sports Network and USA Network throughout the duration of the Sochi 2014 Olympic Winter Games. The new ad will also air in select cinemas across the country and will feature an interactive Shazam call-to-action for consumers to enter a sweepstakes offering a free Carnival cruise vacation to the grand prize winner.

Carnival will also serve as the sponsor of Yahoo! Sports' "Memorable Olympic Moments" hub, incorporating a mix of high-impact ads encouraging fans to "Get ready to cheer for fun that unites us all," and "Make memories worth replaying."

For additional information, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.

Carnival can also be found on:

Twitter: www.twitter.com/carnivalcruise

Facebook Fan Page: www.facebook.com/carnival

YouTube:  www.youtube.com/carnival

Journalists also can visit Carnival's media site, www.carnival-news.com or follow the line's PR department on Twitter at www.twitter.com/CarnivalPR.

About Carnival Cruise Lines

Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 23-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Panama Canal, New Zealand, the Pacific Islands and Tahiti.  The company's 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.

Carnival is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Cunard, Holland America Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World's Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations.  Visit us at www.worldleadingcruiselines.com

 

SOURCE Carnival Cruise Lines

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applica...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantro...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications U...